As far as the Wrangler brand is concerned, whether or not to re-sign Dale Earnhardt Jr. for the 2008 season was not a difficult decision. Today, Dale Jr. confirmed the feeling was mutual by re-signing as an endorsee for the Wrangler brand. The denim icon will continue its tie-in with the NASCAR superstar and follow him to Hendrick Motorsports in 2008. For a fifth consecutive season, the Wrangler logo will once again proudly appear on his soon-to-be-announced car and race suit.

“The Wrangler-Earnhardt partnership has so much history, and with such anticipation for 2008, it was important to all of us to find a way to keep our relationship going,” said Craig Errington, vice president of Wrangler marketing. “Dale Jr. has been, and continues to be, a great fit for Wrangler. The color and number on his car may be changing, but Dale Jr.’s popularity and personality haven’t, and that’s exactly why we’re staying a team.”

Sparked in 2004, the partnership with Dale Jr. paved the way for a new generation of the Wrangler-Earnhardt relationship that first began in the 1980’s when the Wrangler brand became the primary sponsor of Dale Earnhardt and the legendary blue-and-yellow “Wrangler Jean Machine.” As the first apparel company to have significant involvement in NASCAR, the brand is pleased to continue that connection today.

“When a company like Wrangler acknowledges relationships and history, it really means something,” said Dale Jr. “That’s why they continue to be a really special sponsor for us. I’m proud to have them back and am looking forward to seeing that Wrangler logo on my car again next year.”