Officials from Vegas Grand Prix and First Data Independent Sales® Fresno by Cardservice International, a processor for Visa credit cards, announced Monday that the event planned for April 6-8 in downtown Las Vegas will now be called Vegas Grand Prix Fueled by Visa as part of a multi-year, multi-city partnership between the two entities.

Vegas Grand Prix Fueled by Visa owners Bradley Yonover and Dale Jensen said the partnership agreement with First Data Independent Sales® Fresno by Cardservice International, a company that processes credit card transactions for Visa nationwide, is for a minimum of three years and includes other partnership opportunities with subsidiaries of their company, DDB Ventures.

“We are beyond pleased with First Data Independent Sales® Fresno by Cardservice International and their partner Visa becoming such an integral member of the team for the Vegas Grand Prix,” said Yonover, co-owner of Vegas Grand Prix Fueled by Visa. “Vegas Grand Prix Fueled by Visa will be three days of speed and entertainment, unlike anything the city has seen before. The addition of Visa and First Data is a huge boost to an already strong event.”

“The Vegas Grand Prix Fueled by Visa is about innovation and First Data will be providing ticketing technology that is a first in this type of sporting event,” said Jensen, who is a partner with Yonover in DDB Ventures, the company that owns the event. “We’ll now be wireless on all on-site transactions, from tickets to t-shirt purchases, the weekend of the event.”

“At First Data, we are about speed, efficiency and advancing technology. The Vegas Grand Prix Fueled by Visa exemplifies these qualities,” said Richard Ramirez, president and chief executive officer of First Data Independent Sales® Fresno by Cardservice International. “By partnering with the grand prix, we get the opportunity to showcase how our technology can accommodate our customers’ transactions at work and at play in the most unlikely of environments.”

First Data will showcase their credit card processing capabilities using wireless transaction technology that will be at the forefront of all consumer transactions in the next five years, Ramirez said. The V-610 Verifone processor, an exclusive technology from Verifone, will enable customer service agents to operate and process all credit card transactions wirelessly during the Vegas Grand Prix.

Tickets for Vegas Grand Prix Fueled by Visa are on sale beginning today. After higher than anticipated demand for pre-sale tickets, additional seating has been added to the venue and is now available for purchase.

“The demand for tickets during our pre-sale has been fantastic,” said Jim Freudenberg, president and chief executive officer of the Vegas Grand Prix Fueled by Visa. “Vegas Grand Prix Fueled by Visa is continuing to evolve and it’s going to be one incredible weekend of entertainment and technology.”

Ticket prices range from $12 for a one-day general admission ticket to $1,350 for the VIP Hospitality Club three-day ticket with numerous price points in between. If you wait to purchase at the gate, ticket prices begin at $14. Complete ticket purchase options including ticketing and handling fees can be found at www.vegasgrandprix.com or by calling 877.795.RACE (7223). Customers outside of the United States or Canada can purchase tickets by calling 610.854.1799 (country code 1) or by visiting the event’s Web site.

To purchase tickets, for event and volunteer information, visit www.vegasgrandprix.com.

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