Telefonica Set to Extend Sponsorship with Renault
Quote selected text Published August 17th, 2006 in MainSpanish telecommunication giant Telefonica is set to remain a key sponsor of the Renault team in 2007, according to reports.
Even though the presence of compatriot Fernando Alonso at the squad lured the Madrid-based company to Formula One, Telefonica is due to stay on despite the Spanish racer’s switch at the end of the year to rival Vodafone-backed McLaren.
The Dutch, British and German press agree that a new Telefonica/Renault contract is likely, but whether it will replace departing cigarette brand Mild Seven as title sponsor is less certain. One report estimated the 2007 Telefonica deal at about (US) $30m.
Renault originally announced the Telefonica coup at the start of 2004, in what it called a ’substantial multi-year partnership agreement’.
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