Dreyer & Reinbold Racing announced a primary sponsorship agreement with iZon Wavefront Guided Lenses.

The iZon logo will be featured prominently on the No. 5 Honda-powered Dallara driven by Sarah Fisher in the Peak Antifreeze Indy 300 at Chicagoland Speedway on Sept 10.

“iZon is just the latest edition to our growing team as we continue to look towards the future,” said team co-owner Dennis Reinbold. “We can’t be happier to partner with a company that has such a strong emphasis on responsible driving with corrected vision. Our partnership with iZon will serve as a benchmark for a healthy relationship that we will continue to develop. Seeing clearly with higher definition is a competitive advantage when you have to make split second decisions on the race track or on the road.”

iZon’s sponsorship of Sarah Fisher’s No. 5 machine will be the company’s introduction to the motorsports and to the IndyCar Series. iZon eyeglasses provide consumers with high definition vision.

“This is a very visible platform for our brand” said Andreas Dreher, Ph.D., president and CEO of Ophthonix, a San Diego, Calif.-based vision care company which markets iZon lenses. “Indy has a huge base of loyal fans and we are thrilled to be part of the tradition, commitment and exhilaration of racing. Motorsports fans are the most loyal of any sport. We are targeting these fans as part of a national launch. We believe they can help iZon become the standard in vision correction.”