A $100,000 offer from Texas Motor Speedway president Eddie Gossage to a radio personality to change his name to promote the track was a hoax, Gossage said Wednesday.
Gossage and TMS officials sent out an official release Wednesday on speedway letterhead saying Dallas DJ Terry Dorsey had accepted Gossage’s offer of $100,000 to legally change his name to TexasMotorSpeedway.com.
Media outlets across the country ran the story before Gossage admitted it was a fake, intended as an April Fool’s joke.
“We meant no malice,” Gossage said Wednesday. “This started when the radio station [KSCS 96.3-FM] asked us if we would play along. We thought it would only be a radio promotion and that would be it. But it kind of caught fire and grew into something we didn’t expect.”