Remember while they call it sponsorship, its really advertising, and just like all advertising it costs money, and the bigger the “thing” is that the advertising is being placed on the more it’ll cost to advertise.

And before you or anybody says “Well they left because NASCAR is greedy and wanted more money”, Look at the prices from the Super Bowl ads from this year compared to 10 years ago its the same basic principle as with the NASCAR sponsorships, except the NASCAR ones get shown/talked about for 40 some weeks a year as compared to one day. And also think about if you ran a business and had advertisers, you would charge them more as the value of your business went up.

1. Pepsi did not want to renew their contract with ISC, Now ISC is changing from Pepsi to Coke in a certain order with Daytona being first, and Cali/Dega being last. That is not NASCAR that is Pepsi.

2. Open wheelers have always been in NASCAR, and I welcome them with open-arms. To me when former Champions of any series come into NASCAR because they want to experience what NASCAR racing is about, that Makes me look at NASCAR as finally after years of trying, that it has finally become a recognized style of Real racing, instead of just be “Rednecks going in circles for 4 hours”

3. Another note about the open wheel drivers…. 98% of the current Cup drivers were open wheel drivers before the came to NASCAR, as Sprints/Midgets/Modifieds are all considered open wheel race cars.

4. Winston, Busch, Craftsman all have the same exclusivity contract as Sprint/Nextel has, and all used it the same.

5. Real Racing has always and will always be at your local short track where men and women race cars they have built, they work on, and they earn almost no money to drive.