As far as the Wrangler brand is concerned, whether or not to re-sign Dale Earnhardt Jr. for the 2008 season was not a difficult decision. Today, Dale Jr. confirmed the feeling was mutual by re-signing as an endorsee for the Wrangler brand. The denim icon will continue its tie-in with the NASCAR superstar and follow him to Hendrick Motorsports in 2008. For a fifth consecutive season, the Wrangler logo will once again proudly appear on his soon-to-be-announced car and race suit.
“The Wrangler-Earnhardt partnership has so much history, and with such anticipation for 2008, it was important to all of us to find a way to keep our relationship going,” said Craig Errington, vice president of Wrangler marketing. “Dale Jr. has been, and continues to be, a great fit for Wrangler. The color and number on his car may be changing, but Dale Jr.’s popularity and personality haven’t, and that’s exactly why we’re staying a team.”
Sparked in 2004, the partnership with Dale Jr. paved the way for a new generation of the Wrangler-Earnhardt relationship that first began in the 1980’s when the Wrangler brand became the primary sponsor of Dale Earnhardt and the legendary blue-and-yellow “Wrangler Jean Machine.” As the first apparel company to have significant involvement in NASCAR, the brand is pleased to continue that connection today.
“When a company like Wrangler acknowledges relationships and history, it really means something,” said Dale Jr. “That’s why they continue to be a really special sponsor for us. I’m proud to have them back and am looking forward to seeing that Wrangler logo on my car again next year.”
- Wrangler to launch Dale Earnhardt Jr. line
- Earnhardt, Jr re-signs with Wrangler Jeans
- Bid to take a ride in history with Dale Jr. in his No. 8 Budweiser Chevrolet
- Levi Strauss terminates sponsorship with Jimmie Johnson
- Dale Earnhardt’s ‘Pass in the Grass’ Wrangler Chevy to make appearance at auto fair
that would have been something if it was wrangler period for his sponsor
I would like wrangler to be jrs sponsor. besides the point
of having the logo on a couple spots on the car. it would be
cool to see a denim blue paint scheme for his car
I would love to see Wrangler sponsor Jr, considering Wrangler sponsored Dale Sr in the # 15 car back in the early 80’s. That would be awesome!!!
This is interesting because teammate Johnson is a Levi’s guy and the HMS organization could have Levi’s for associate sponsorships.
gigolo george wrote:
That is interesting! This should be fun.
it would be awesome to see Wrangler ads his primary sponser! but Dale SR! never drove ther #`15 he was in hte #2 wrangler car but thanks for playing melinda!