Why Anheuser Busch cut sponsorship back
Quote selected text Published September 26th, 2007 in NASCAR News
Anheuser-Busch VP/Global Media & Sports Marketing Tony Ponturo indicated that A-B decided to end its title sponsorship of NASCAR’s Busch series and its role as the official beer of NASCAR “so that it could invest more in entertainment and the digital space,” according to Gail Schiller of the Hollywood Reporter.
- Anheuser-Busch’s Ponturo says Busch sponsorship is too high
- Busch pulling out as sponsor of NASCAR Busch Series after 2007
- Report: Anheuser-Busch to drop NASCAR sponsorship
- Budweiser looks to follow Earnhardt, Jr to Hendrick-UPDATED
- Budweiser Shootout returns to Daytona in 2009
Lesson learned for NASCAR ?? I doubt it..
When you get greedy and demand to much for a declining product this is what will happen.
Nascar still has a lot to learn about marketing. Lets hope that MR. Ford (when he gets on the board)can teach them a lesson about declining product value as he seems to have a lot of experience
in that area.
F*ck the instituion, love the competition. Bring back the old NASCAR; not IASCAR. (International Association of Stock Car Auto Racing. No Canada, No Mexico, and NO TOYOTA! Only American Manufactors. Only American Tracks. Only American Born Drivers! Who cares of any of this helps o rhurts America; we are already too sold out overseas. No matter whats, how many cars Toyota builds in America, the profit goes back to the chinamans.
Now if we could get NASCAR to cut the Busch Series…
It used to be fun to watch the Busch races to see the new up-and-comers. Now, it’s just Cup-light where it’s considered extra practice time for the Cup race. Who cares about happy hour? Happy hour? Ha! That’s chump change. Just run in the Busch race and take the notes back to the garage for tomorrow.