TNT to air Pepsi 400 with limited commercials
Quote selected text Published July 5th, 2007 in NASCAR News
This year’s coverage of the Pepsi 400 will mark the debut of TNT’s Wide Open Coverage, a unique television format that will feature no national commercial interruptions, only three local commercial breaks per hour and an innovative on-screen video box for sponsor branded content.
The branded content will include animated sponsor messages and graphics from sponsors. The branded content for sponsors includes a mix of vignettes running 60 seconds to two minutes in length, and feature notable faces from around the world of NASCAR.
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- TNT to add creative advertising for Pepsi 400, but will the viewer like it?
- Report: Pepsi pulling Daytona sponsorship after nearly 50 years
- Dale Earnhardt, Jr. to appear in Super Bowl ad
- No Petty at Daytona, first time since 1965
- Daytona and NASCAR to honor Bill France Jr. during Pepsi 400 weekend
thank god..
I wouldn’t be so sure this is a good thing until we see how they pull it off… Knowing TNT, they’ll find a way to botch this one!
still three breaks per hour though… but much better.
couldn’t they just do what ABC does with Indy races and air both at the same time all breaks in a split screen?
ripper thats what i am talken about in th 80s thats how nascar was for awhile. thats how it should be know
I would like to see a race with limited caution flags.
Ripper there is too much money in NASCAR advertising to do what IRL does!
anything that leads to less commercials is a god thing
The IRL still has full screen ads at least once an hour for local stuff. Also, they have to pay ABC to broadcast the races.
Cool
This gives me a boner… Too bad scrambling to find someone who has TNT to watch the race with is like a cold shower. That’s at the heart of NASCAR’s ratings problem.