Busch SeriesNASCAR is talking to at least five companies about replacing Anheuser-Busch as title sponsor of its No.2 series, with Subway and KFC showing the most interest.

A-B has spent 25 years as title sponsor of the Busch Series, but is refocusing its overall NASCAR marketing. Its Budweiser brand is “the official beer of NASCAR,” and is the primary sponsor of driver Dale Earnhardt Jr.

Samsung was originally thought to be in the running to replace A-B, but company officials said last week in Texas they weren’t interested. Wal-Mart also is believed to be in discussions with NASCAR.

Alabama Live

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3 Responses to “Subway, KFC frontrunners to replace Busch in 2008”  

  1. 1 Sm0keFan

    You can’t be serious!?! Less we forget that when we went to the Nascar Nextel Cup, Nextel merged with Sprint and they were thinking about changing the name of the Cup race less than a year after it changed the first time. And can you really imagine? As you say to you buddies, “Yeah, I am going to the WalMart Series Race on Saturday and then the Sprint-Nextel Cup race on Sunday.” I don’t understand why it changed
    in the first place. I hope that once the change is made, it’s not to something like technology because the name of the series would change once a year. And once there is a female driver I am sure the comedy about it being the Tampax 500 is not that far fetched!

  2. 2 Justin

    So would Jared be the “Mike Helton” of the Subway Nascar Series????

  3. 3 Bill

    y they could call it Chicken Dash!

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