Starter apparel signs deal with Joe Gibbs Racing
Quote selected text Published January 28th, 2007 in NASCAR News
Starter, a leader in developing licensed and innovative team apparel and footwear, formally announced a partnership today with Joe Gibbs Racing to develop footwear and apparel solutions for the NASCAR team’s crews and drivers.
The partnership is designed to provide a “Living Laboratory” for Starter to apply its experience working with world-class athletes in other sports to the needs of the drivers and crews of Joe Gibbs Racing’s teams in the NASCAR NEXTEL Cup Series and NASCAR Busch Series. Starter and its parent company Nike Inc. already provide 70 percent of the footwear worn by NASCAR crews, but this partnership signals a deepening of the company’s commitment to the sport.
“Starter believes NASCAR’s drivers and crews are serious athletes, requiring specialized footwear, apparel and equipment to meet the demanding needs of their sport,” said Lee Bird, president subsidiaries, Nike Inc. “By approaching the sport from this perspective, Starter will create innovative new products, providing a competitive advantage while maintaining strong consumer appeal.”
- Nike’s ‘Starter’ brand to pull out of NASCAR
- NASCAR taps into new sponsorship markets
- Fire-Dex signs on as associate sponsor with Gibbs #18, J.J. Yeley
- Petty named honorary starter of Daytona 500
- GM teams concerned about Gibbs likely move to Toyota
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