SPEED scored its highest rating in network history, earning a Nielsen Media Research mark of 3.53 (2,480,000 Households) for its inaugural coverage of the NASCAR NEXTEL All-Star Challenge on Saturday. The event, in its first of eight seasons on SPEED, peaked at 4.37 (3,064,000 Households) and held a 4-plus rating for final 90 minutes of the telecast.

The Nielsen rating marks a 7% increase over last year’s All-Star broadcast on FX, which earned a 3.30 Nielsen rating. With the effort, SPEED was the No. 1 basic cable network on television from 7 p.m. to 11 p.m. ET Saturday night among total households and the Men 18-49 audience.

Behind the strength of the popular NASCAR RaceDay and a record-setting post-race performance by NASCAR Victory Lane, SPEED delivered its highest-rated total day in network history. Prior to the 2007 Nextel All-Star Challenge, the highest-rated program ever on SPEED was the 2005 season-opening Craftsman Truck Series race from Daytona with a 2.1.

[SPEED]

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