Coming off of his career best NEXTEL Cup Series finish with a third-place effort at his hometown track Atlanta Motor Speedway, Reed Sorenson has something else to be proud of as well. During the course of the week, he helped generate over $75,000 dollars to be donated to Speedway Children’s Charities, The Breast Cancer Research Foundation and Project Pink House.

“It was a good week in a number of ways,” said Sorenson still riding the emotions from his third-place finish at Atlanta. “To get my best finish in front of the hometown crowd means a lot to me, but more importantly we were able to raise money for some good causes.”

On Wednesday, Oct. 24, Sorenson hosted his Inaugural Reed Sorenson Charity Golf Classic at White Water Creek Country Club in Fayetteville, Ga. The proceeds from the golf outing, that also included a silent and live auction, benefited the Speedway Children’s Charities.

Additionally, Sorenson drove a pink car in Sunday’s race at Atlanta Motor Speedway to help raise breast cancer awareness. Prior to the race he developed a donation pledge that his primary sponsor Target agreed to match. Sorenson also auctioned off his signed pink helmet and firesuit from the Atlanta race, with proceeds from the pledge and auction benefiting The Breast Cancer Research Foundation and Project Pink House.

“I’m very fortunate to be racing cars for a living, and it’s an honor to be able to help raise awareness and funds for The Breast Cancer Research Foundation, Project Pink House and the Children’s Charities,” said Sorenson. “We had a lot of fun this week at the course and at the track, and I hope this is a tradition that will last for many years to come. I expect next year to be even bigger and better. I just want to thank everyone that helped support all of these great efforts.”