For 30 years, the “King” Richard Petty has been synonymous with Goody’s Headache Powders and its fast pain relief. Now through a landmark agreement, Petty’s status as spokesperson for the fast pain relieving headache powders will be guaranteed for life. This announcement marks the first time a current or former NASCAR driver and a sponsor have agreed to lifetime terms.

The lifetime contract guarantees that Petty, NASCAR’s most decorated champion will continue his role as Goody’s spokesperson and “expert on fast pain relief.” This is a title that he has held since Goody’s entered the sport in 1977. Petty will continue to star in Goody’s advertising and make appearances on behalf of Goody’s. Additionally, fans will have the opportunity to celebrate with “The King” and Goody’s through a host of special promotions throughout 2007. These include limited edition Commemorative Goody’s Headache Powders packaging featuring Petty’s greatest moments along with a new logo titled “Goody’s and ‘The King’, 30 Years Together.” A sweepstakes to win “The King’s” 30th Anniversary custom Dodge Charger will also take place to give fans a chance to drive like “The King.”

Petty’s lifetime contract announcement is only the beginning of the most exciting year ever for Goody’s. In 2007, Goody’s will dramatically increase its involvement and participation in NASCAR with the Goody’s Cool Orange 500 Nextel Cup race at Martinsville Speedway, the Headache of the Race Award, the Goody’s Fast Relief Zone and a multitude of celebrations surrounding the Brand’s 30th Anniversary in NASCAR, including car paints that will delight fans. Fans can also look forward to a major upcoming announcement with Goody’s and two-time Nextel Cup champion Tony Stewart. To further celebrate Richard Petty and his 30 years with Goody’s, the brand has also announced a $50,000 donation to the Victory Junction Gang Camp. Since the camp opened in 2004, Goody’s has continued its status as a major sponsor of Victory Junction and was the first company to donate $1,000,000 to help build the camp’s hospital named “The Goody’s Body Shop.”

[Lighthouse Marketing PR]