Long-time racing supporter and sponsor to some of the most celebrated drivers in motorsports history, Old World Industries of Northbrook, Illinois, has today announced that its PEAK Antifreeze brand will re-enter Nextel Cup in 2007 by entering into an agreement with Dale Earnhardt Incorporated to sponsor top Rookie-of-the-Year candidate Paul Menard (right) and the #15 PEAK/Menards DEI Chevy.

Menard, entering his first full season of Nextel Cup action, will have PEAK adorn his #15 Chevy throughout the entire 2007 season. PEAK will serve as Primary sponsor during Speedweeks at Daytona, and in the Fall Bristol Nextel Cup race. Menard will also appear within PEAK advertising, promotions and in-store merchandising programs at Menards stores throughout the United States.

For Speedweeks in 2007, it will defintely be “PEAK Week” in Daytona. In addition to seeing the iconic PEAK mountain logo on the hood of the #15 DEI Nextel Cup Chevy, PEAK will also adorn the hood of DEI’s #15 PEAK/Menards Busch Series car (also driven by Menard) for Saturday’s race, as well as the hood of Thorsports’ #88 PEAK/Menards Chevy (driven by Matt Crafton) for Friday’s Craftsman Truck Series race. PEAK Antifreeze can be found at major retailers like Menards, AutoZone, Advance, CSK, NAPA, O’Reilly, Pep Boys, Wal-Mart, K-Mart, Target and Walgreens.

In total, Old World products are sold on the shelves of more than 200,000 outlets nationwide, across every retail channel - whether automotive, mass merchandise, home/hardware, food/drug, or convenience. For more information about PEAK see www.peakantifreeze.com

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