Overnight TV ratings up for Bud Shootout and qualifying
Quote selected text Published February 11th, 2008 in NASCAR News
NASCAR saw a rise in overnight television ratings for both Saturday night’s Budweiser Shootout at Daytona International Speedway and Sunday’s Daytona 500 qualifying over 2007 figures. Fox’s broadcast of the shootout earned an overnight rating of 4.5 and an 8 market share from Nielsen Media Research, Street & Smith’s SportsBusiness Daily reported.
The rating was 7.1 percent more than the 4.2 overnight figure last year. Fox’s coverage of Sunday’s Sprint Cup qualifying session earned a 2.7 and a 6 share, the Daily said. The rating was 8 percent higher than last year.
- TV ratings down for Kansas Cup race
- Atlanta TV ratings down over last year
- Daytona TV Ratings Down
- NASCAR TV ratings for Texas down from last year
- Daytona 500 TV ratings up from last year
i highly doubt this had anything to do with the fact Dale Earnhardt Jr was in his new car…for the first time…in race conditions…and he won in a dominating fashion…i dont think that had ANYTHING to do with the ratings being up at all
I kinda doubt Jr had anything at all to do with the ratings being up…let the #48 & 24 win for a few weeks and watch the bottom fall out again like last year.
Sure it did. They’ll be up all year. Fairweather Jr fans are coming back, now that he’s got the current champ and also a 4 time champ blocking/pushing for him at plate races, in the best equipment lol. All that will be overlooked though.
I wouldn’t make too much of it… That lousy excuse for a football game, the pro bowl pulled like a 6+ rating, breaking it’s all time ratings numbers. Don’t know why, but lost of folks turned in for that crapfest.
Not sure why the shootout numbers were up… Probably helped that people wanted to see if Kurt was going to kill Tony, how Dale Jr would do, what Gibbs and Toyota would do, etc. There were a bunch of intriguing stories coming into the race and I’m sure that helped.
The ratings did not go up because Jr won, that makes no sense and is impossible as the ratings are for the entire race not the last second when he crosses the finish line.
People tuned in for many reasons.
1. To see how the COT works at Daytona
2. There was nothing else on
3. Its the new season people always turn it on just because they are curious
4. Lots of drivers in new rides
for the record…my first response was sarcastic….i know for a fact thats one of the reasons the ratings were back up….Brian France hit the nail on the head…a lot of vintage earnhardt fans, and thats a lot of people, quit tuning in when TEI started screwing JR over…i myself included eventually started watching the races just trying to guess what lap and position he would be in when his engine failed that particular week…so his success will build Nascar back up somewhat but not enough
The reason the ratings were up is that there was not anything else on tv worth watching.