Nextel says AT&T damages its sponsorship value
Quote selected text Published May 30th, 2007 in NASCAR News
In its appeal of a federal judge’s recent ruling, Sprint Nextel is reiterating its stance that having AT&T logos on the No. 31 Richard Childress Racing car impairs the value of the sponsorship of the Nextel Cup Series.
Sprint Nextel filed its brief with the U.S. Court of Appeals over the injunction issued by U.S. District Court Judge Marvin H. Shoob, whose May 18 ruling allowed the switch from Cingular to AT&T logos on the car.
“Every time the RCR No. 31 car is permitted to race with AT&T’s brand, Nextel’s return on its NASCAR investment is immediately and profoundly diminished,” Sprint Nextel’s brief states. “The marketing significance of such a change in branding would be difficult to exaggerate. Cingular is a major brand but it is both new, having been born this decade, and limited, as it represents only wireless.
“The AT&T brand is entirely different. The AT&T brand originated in 1885, and the AT&T blue and white globe is one of the most recognizable marketing symbols in the world.”
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Ok so ATT which provides “Land-Line” service is going to hurt NEXTEL which only provides cell service…?
NEXTEL, your sponsorship value was FINE before Cingular went through a name change, and it will continue to be FINE afterwards.
Suck it up you frigging whiners, you can’t win em all, so count your losses, take your lumps, and move along.
I expected more from such a high profile corporation, not to hear about them complaining about losing a court case. The judge has made his decision, if you don’t like it, then too bad.
Nextel: *baby cry*WWWAAAAAAAA go cry about it you money breathing corperate peoples.
I hope it deminishes the value of their sponsorship. These companies make too much money anyway… lol. So screw em. Tony was right when he said its not about the racing anymore. Winston seemed to love the series when they sponsored it. Nextel seems to care less, they just want a return on their investment.
axel got it rite. couldnt have said it better.
@$#@ off Nextel and get the @$#@ out if you don’t like.
Us lifers HATE YOU ANYWAY!!! and WILL NOT MISS YOU!!!
Don’t let the door hit you in your ass on the way out Nextel you dip @#$@s.
The crux of the argument is very basic. Nextel puts money directly into NASCAR’s pocket as series sponsor. AT&T (and others) are sponsors of the competitors and do not put money in NASCAR’s pocket.
Now looking in your crystal ball, who’s interest do you think NASCAR is going to look out for???
Bruce kudos to you, finally someone who understands!!!
I believe that Sprint has land line service, that or they did. Also at the rate At&T is gong it will aquire Nextel/Sprint in the next couple of years anyway.
The issue with the fight between Cingular and ATT is where does it stop? If NASCAR wins and ATT can sponsor the car, does that mean Lowes cant sponsor Jimmie Johnson since Home Depot is the official hardware store of NASCAR? And does that mean that Shell cant sponsor Kevin Harvick because Sunoco is the official fuel? I dont see where this would stop if NASCAR does put a stop to ATT sponsoring the 31 car.
Here we go again Nextell and sprint (the same comapny) do not just provide wireless they offer everything AT&T does. AT&T is forcing their compation to advertize for them and the district court is helping them. This is wrong and AT&T needs to go elsewhere if they want to sponcor something. This is a low blow and AT&T knows it and is loving the free advertizing at the expense of Sprint/Nextel. How can any of you think it is right to force a company to advertize their compatition. That is like the USA giving be laden more wepons and plans to attack again. This is stupid and the people that think it is right are stupid also and have NO sence of business at all and need to shut up!
Only in a country like ours can a company that was misled by the France family and their people be mad at everyone else but themselves. Greed is a powerful thing. Nextel couldn’t get next to the France family fast enough to write that big check once they believed they had a monopoly. They spent a lot of money. Well Nextel, you’ve been used by the France family. Now you know how we feel on occasion. It doesn’t feel good, does it?
Heres a noble idea Nextel. Make the best product and have the best service and it wont matter whats written on whose car. You’ll have most of the business. Theres 300 million people in this country , I believe theres enough phone service there to make everyone in the industry rich. Quit being a greedy cry baby and improve your products.
Nextel is damaging their own sponsorship values by bitching about this incessantly far more than AT&T ever would. I can guarantee no Jeff Burton fan will ever use Nextel, not because they prefer AT&T but because if Nextel wins, Burton has no sponsor and possibly no ride. I seriously want to start an online petition to make Nextel stop being retards about this.
Same with Sunoco.
I like what Justin said. A,nd like Gigy George basically said… Its all Brian France’s fault.
NASCAR should be a place for drivers to fight it out, not sponsors. What a waste of our time. It would be nice if they went back to putting the cubic inches on the cars and the crew chief’s name instead of corporate logos that no one really gives a shit about.
NASCAR should chose… Commercials every 5 minutes and the race announcers drowning us in advertisements or advertisements on the car. It’s reached a complete saturation level. NASCAR races are one long 4 hour commercial.. If you include RaceDay and VictoryLane its an entire day of commercials. It would really be scary if everyone involved in NASCAR focused on racing for a change.
Thats all well and good but who do you propose pays for it all? without sponsores their are no teams or atleast non that can stay competitive. The way everyone is talking down on sponsorship its coming accross as you want to see the team owners foot the bill for everything. That would mean that only the rich race. Its like aviation is now only the rich can afford to buy aircraft the rest of us have to fly some crappy airline. Yes there are alot of rich team owners that could handle it for awhile bbut just like in aviation the cost involved with running it is just too much for one person to handle. Sponsors are needed if you want to see Nascar racing. If not go to the local track if you can find one they are disappearing at an alarming rate (lack of sponsorship) and watch the roundie rounds 60 to 120 mph. Me I like to watch cars go as fast as they can I love the big tracks and want to see it stay around. I would like to see it wide open no restrictor plates no nothing that slows them down get it back to the fastest and best driver wins. But there ya go again in order to do all of it you need cash and the only way to get the cash needed to run good is to have sponsors or to win every single race. Oh wait without sponsors where is the money coming from for the purse. NO WAY AROUND IT SPONSORS ARE NEEDED AND YES THAT DOES MEAN YOU HAVE MORE THAN ONE COMPATION ON THE TRACK THE CREWS THE DRIVERS THE CARS AND YES THE SPONSORS!!!!!!!!!!!!!!!!
You can have sponsors without them being thrown in our face every single minute of race coverage. There was a team/sponsor who ran a car in F1 recently with no commercial logos on the car. It was completely blank except for the paint scheme. That’s pretty effective in a world of complete commercial saturation. I mean, there’s no way we’re going to forget that Bud sponsors Junior or even that M&M’s sponsors David Gilliland when we have it shoved in our face every other waking minute. I’m not even sure what the word is for what they do to us day in and day out as far as the commercial and marketing efforts go, but its ridiculous. And, its also an embarrassment to the sport as a whole. I know other sports have their thing but it doesn’t mean its right.
20 or 30 years ago NASCAR seemed to fight for its legitimacy as a sport when I think it was possibly more of a sport than it has been in the past 5 or 10 years. Now it seems they don’t care about competition and just want money. NASCAR or their broadcasters wont even do the side by side thing like the IRL because they don’t want anything distracting from the commercials. How about the racing? There is constantly some advertisement getting in my way of a lead change or a pit stop.
hahahaha. ha. haha. Heh. Okay, had to get that out of my system.
Last time I checked, monetary competition is not a legal matter. So
why even discuss this?
Besides, AT&T? Landline. Nextel? Cell phone. Um?
Hey Nextel, just rename yourself “Nascar Big Brother” and call it
even. Kay? Atleast then you won’t be trying to pretend anymore.
PS-Charly, crawl under a rock. Sit. Stay.
PPS-Watch Jeff Burton mysteriously start having bad luck soon.
You dont seem to get it Nextel and SPRINT (Same company just like Cingular and AT&T) have the same services and are in direct compation with eachother. Let see if I can get you to understand this. Let say you open a business and you are trying to compete against a much larger company(AT&T) you arent doing to bad and because you ae in compation with this much larger company it has helped to keep costs to the consumer down a little (compation has that affect) Then all of a sudden a judge says to you I dont care if they have more money than you do and I dont care if this will hurt your business you MUST advertise for this Larger wealthier company end of store. Now you have to allow their advertisements on your door step for all your customers to see. You start to loose customers back to this munopoly of a company because you have to make up for the costs somehow. You can either advertise more in differant places, or you can put more money into your product to try to beat the big guys product but they are advertising for free already had more money than you so they can more than match anything you can do. How long do you think you can stay in business this way. Oh and incase you are all too young to remember when the government broke up the AT&T giant back in the 70s (they used to be the only game in town in many areas of the country) they were forced into breaking up the corporations into smaller corporations and were not allowed to controll the market anylonger they were raping the consumers because they could there wasnt any compation for them. go ahead and back AT&T but when the price of your phone service strats to skyrocket because the smaller companies couldnt compete dont come crying to me dont go crying the Sprint or nextel go crying to AT & T and see how far that gets you. So go ahead and let AT&T take that rock you want me to climb under and stick it where the sun dont shine they did it throughout the 60s and 70s and this judge is setting it up for them to do it again. have a nice day and hope that rock feels good and by the way its sticking out a little and it says AT&T sticks it where it counts advertising paid for by Nextel
No, let’s see if I can get YOU to understand THIS.
I’m gonna say it really slow, okay?
Competition… between… sponsors… in a… professional sport…
is not… a legal… matter. They are… wasting… the tax payer’s…
money.
And don’t you dare assume I need a history lesson because trust me,
I’m good in that department. I don’t give a rat’s a__ what happened
back then, because this is just to do with Nascar’s and Nextel’s
greed.
Oh, and for the record, I tried to read your message in it’s entirety.
Normally I’m good at deciphering bad grammar, but I just can’t do it.
I do get that you’re a conspiracy theorist out of it atleast, so kudos
to you because atleast you think. You’re just misinterpreting the fact
that it has any bearing on what we’re talking about here.
Thats just it it is not about the sport its about advertizing and business NOT racing. Nascars greed Nascar was only trying to defend its sponsor that is all they dont gain or lose any money if the logo is used or not. Nextel & AT&T on the other hand do, its business not racing Nascar should have left it to the sponsors to fight out I will agree with that they stuck their nose in where it did not belong but that had nothing to do with the sport either. Funding comes from sponsors and that is the end of it as far as the sport itself goes. If Nextel wasnt there another company would be if AT&T was not there again another company would this whole thing is rediculus. And as far as wasting the tax payers money the one that loses the suit pays court costs NOT the tax payer and yes it is a business leagal matter the sport has nothing to do with this at all its about one company taking advantage of another and that is all. And yes you do need a lesson in business history and business law.
Oh I get it alright if it wasnt Nextel it would be someone else and you would bitch about them too. I do agree winston was a much better sponsor but they are gone get over it and deal with it the only other option is no sponsorship which will lead to noe sport suck it up and quite bitchin about something that none of us have any control over the sport needs sponsors to help offset the costs. But there is no way for any sponsor to please everyone. Be glad nextel puts money in the sprot along with all the other sponsors but dont condon one sponsor bullying the other let the 2 of them battle it out in cort and keep it out of the sport and Nascar just deal with the racing end of it let the sponsors take care of their business by themselves.
BULLYING? Nextel is bullying AT&T here buddy. And bulls__t Nascar
was just trying to defend it’s sponsor. If that were true, they’d be
trying to protect AT&T too because they also rake in money. But OOPS,
not into Nascar’s pocket. THAT’S why Nascar sided with Nextel in this
case. I’m sorry you’re too ignorant to see such a simple point. And you
have no business being a Nascar fan, or a fan of ANY sport, if you
think the business end is more important than the actual activity.
And excuse me if I don’t want to be well-educated in the workings of
corporate America. Talk about your corrupt officials.
Lastly, yes, I would still b__ch if it was another sponsor, long as
they were being as stupid as Nextel is about this.
Ladies, ladies… The real demon here is Brian France. He bloated NASCAR to what it is today and look what bickering it has caused between us over something as ridiculous as two mega corporations feeling bullied by the other one. They can defend themselves but I agree that I don’t like my tax dollars paying for their litigations. I also don’t like NASCAR focusing more on the happiness of the sponsors than on the quality of the competition. Money is the ugliest thing ever invented… Next to Brian France’s face.
oh, wait.. I’m sorry if Charly isn’t a female name. Really.
LOL
NP
I have been a NASCAR fan since the sixties girl. And no where did I say the the business end of it is more important. I like the racing go back and read again. I said NASCAR needs to concentrat on the racing end of it and let the sponsors hash it out it has no busniess getting into the sport this way. And if you read it I said the only sponseor that Nascar is concerned about is Nextel thats their sponsor all the rest are the team sponsors 2 differant entities. And as for Nascar bullying AT&T that is far from what has happen here AT&T bullied their way into a sprot because they see it making money and didnt want to be left out not collecting on the sports success. And yes I do agree corporate America is corrupt and someday it will come out just how corrupt AT&T really is, but again this has no place in the sport at all the business end of it needs to stay out of what we all love about the sport the RACING FAST CARS ( that should be a hell of alot faster)Let the owners deal with the money end of it and let the compation run wild I want to see a 300 MPH NASCAR race after all it all about speed and skill isnt it
AT&T bought out Cingular and it just happened to be on a car. That’s
not bullying. And I agree it has no business in the sport. I’m sorry
I misinterpreted your comments but, quite honestly, I can’t read some
of it. I still don’t agree with your views of AT&T, however. They can’t
be pinpointed as bullies for wanting to make money off Nascar when
hundreds and probably thousands of other companies do the exact same
thing. I just think it’s ridiculous that this has made it to court
when it’s not even a legal matter.