Nascar signs $107.5 million radio deal with Sirius
Quote selected text Published February 13th, 2008 in NASCAR News
Sirius Satellite Radio today announced that it will pay NASCAR $107.5 million over five years to be its official satellite radio partner and to air all Nextel Cup, Busch Series and Craftsman Truck Series races, beginning in 2008.
Sirius, which said the highest payments to NASCAR will be made in the final years of the agreement, plans to air the races on a new 24/7 NASCAR channel. The radio provider will have the right to sell advertising on all of its NASCAR shows and during its race coverage.
- Sirius hires producers for NASCAR programming
- XM and Sirius Satellite agree to merge
- SIRIUS taps David Poole and Marty Snider to host daily All-NASCAR morning show
- Sirius NASCAR Radio debuts January 1st
- Bobby and Donnie Allison on Sirius Dec 16th
Fisha695 wrote:
Is that a Typo or is this just really really really late at being posted… ? l0l
BTW I think Sirius should sponsor the truck series when NASCAR leaves, the NASCAR Sirius Super-Truck Series. Then the adds could say something like Real “Sirius” Racing, instead of the Real Tough Trucks stuff they have now.
How come “Weird Al” Yankovic doesn’t have a NASCAR show on Sirius?
Sweet! I am glad I got it!