NASCAR on the rise in Mexico, says Fernandez
Quote selected text Published March 4th, 2007 in NASCAR News
Former open wheel driver Adrian Fernandez races in Mexico City today for Chevrolet/Rick Hendrick, and promoting Lowe’s - both in the Mexican market and among Hispanics in the United States.
He sees interest in NASCAR increasing in Mexico.
“I see more fans looking into NASCAR, watching NASCAR,” Fernandez said of the Hispanic market. “You do have more following. People are starting to understand more.
“It’s something that will take time. This is a country which has been basically dominated by open-wheel racing for many years. Now they’re starting to understand.
“When I was a kid, I used to watch NASCAR on TV, but it was nothing more than you will follow probably the Daytona 500 and things like that. Now that there are more Mexicans racing, on and off, and now that we have the race (in Mexico City, I see the fan base has grown. If NASCAR keeps doing what they’re doing, and everybody in Mexico does a good job, eventually you will have a good fan base.
“It’s just continuity. It just takes time. Success will not come overnight.”
Bookmark to:
- Fernandez to drive JR Motorsports entry in Mexico
- Sources: Fernandez shutting down IRL team, moving to ALMS
- Ganassi waits for Montoya’s release
- Fernandez Racing co-owner Tom Anderson says IRL team not likely to make grid in ‘07
- NASCAR announces new international racing series
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