NASCAR licensing executive joins Motorsports Authentics as President & CEO
Quote selected text Published June 19th, 2007 in NASCAR News
Mark Dyer, a seasoned licensing executive with over 25 years in sports business, has been named president and chief executive officer of Motorsports Authentics, the merchandise retailer owned in a 50/50 joint venture between International Speedway Corporation (ISC) and Speedway Motorsports, Inc. (SMI).
Dyer, 48, who currently serves as vice president of licensing and consumer products for NASCAR, will assume his duties immediately, and will report to the Motorsports Authentics Board of Managers, which is comprised of ISC President Lesa France Kennedy; SMI Executive Vice President, National Sales and Marketing, Marcus Smith; ISC Chief Marketing Officer Roger VanDerSnick; and SMI Board Member Mark Gambill.
Former President Ruth Crowley has elected to leave Motorsports Authentics to pursue a new business opportunity. She will assist Dyer in the coming week(s) to ensure a smooth transition. As VP at NASCAR, a position held since 2002, Dyer led the day-to-day management of the sanctioning body’s Charlotte operation.
- Motorsports Authentics nears deal with Dale Earnhardt Jr
- Motorsports Authentics reports 2007 losses
- Motorsports Authentics reports 50m dollar loss, lays off 20 percent of staff
- Motorsports Authentics opens headquarters for Raceweek
- JR Motorsports to handle Dale Jr’s licensing rights, not Hendrick
nascar becoming more of a monopoly(srry for the spelling)