NASCAR announced its newest international racing series. Under a licensing agreement with NASCAR, the Desafio Corona Series ‘ the No. 1 stock car racing series in Mexico ‘ will become the NASCAR Mexico Corona Series in 2007. The re-launch of this series expands NASCAR�s presence in Mexico and supports NASCAR’s commitment to Mexico and the international motorsports community.

The series was originally founded in 2004, in conjunction with the OCESA and NASCAR partnership to form NASCAR Mexico. NASCAR Mexico is a local base of operations, which oversees sponsorship, licensing and marketing for the NASCAR and NASCAR Mexico brands in Mexico. OCESA, a subsidiary of CIE, the leading live entertainment company in Latin America, also stages the NASCAR Busch Series event in Mexico City.

In 2006, the Desafio Corona Series consisted of a 14-race schedule at oval tracks and road courses throughout Mexico, including seven of its largest cities: Mexico City, Monterrey, Puebla, Zacatecas, Guadalajara, San Luis Potosi and Queretaro. Several drivers have successfully made the transition from this series into NASCAR racing in the U.S., including the 2005

Desafio Corona Series champion, Jorge Goeters, who claimed the Busch Pole award for the inaugural Busch Series race in Mexico City and made his Nextel Cup Series debut at Watkins Glen International in 2005. The 2007 NASCAR Mexico Corona Series is scheduled to debut at the renowned Autodromo Hermanos Rodriguez in Mexico City the weekend of March 2, along with the NASCAR Busch Series and the Rolex Sports Car Series.

All NASCAR Mexico Corona Series events are broadcast live in Mexico, on Televisa, and throughout Latin America on SPEED Latin America. Former NASCAR NEXTEL Cup Series driver Chad Little, who has worked as NASCAR’s director of racing development, Mexico since 2005, will continue to provide competition support for the NASCAR Mexico Corona Series.

[NASCAR]

Bookmark to: