Motorsports Authentics nears deal with Dale Earnhardt Jr
Quote selected text Published August 26th, 2007 in NASCAR News
Motorsports Authentics is close to finalizing a contract extension with JR Motorsports and driver Dale Earnhardt Jr., who is the collectables company’s biggest selling driver.
“We’re down to the very small fine points,” Motorsports Authentics Chief Executive Officer Mark Dyer said Aug. 24. “We basically have got an agreement to agree. I expect that we’ll be signing something very soon.”
Dyer is negotiating the deal with JR Motorsports Vice President/General Manager Kelley Earnhardt Elledge (Earnhardt Jr.’s sister) and Vice President of Licensing Joe Mattes, who created the Chase Authentics apparel brand and most recently was with the NASCAR.com Superstore.
“Dale Earnhardt Jr. has put together a great organization,” Dyer said. “You’ll see them be right at the top as far as their licensing operation is run. You see so many things that you saw in his dad that you see in him now in the way he is getting his business together.
- Motorsports Authentics to lose $15M-$20M, cites Dale Jr’s team switch as reason
- Motorsports Authentics reports 2007 losses
- Motorsports Authentics reports 50m dollar loss, lays off 20 percent of staff
- Motorsports Authentics opens headquarters for Raceweek
- 2008 Chevy with winning 1998 Earnhardt Daytona paint job on display











When is the 8 gear at NASCAR SUPERSTORE going
on sale?! >:|
He’s leaving both Budweiser AND the 8 and yet
they still sell at full price.
Better question, why would anyone want a soon to be outdated item?
no kidding, im selling all my 8 stuff
Um. Because believe it or not there are still die hard Dale Jr
fans out there like myself who still treasures all of his gear.
I don’t care if he switched amung 5 different teams in the future, I
will still always buy his stuff.
Theres more money Teresa let walk out the door. Along with Budweisers 20 million.
Budweiser didn’t walk out the door, THE CLYDESDALES RAN OUT THE DOOR.
No JR - No $$$
MARK MARTIN IS DRIVING THE 8 CAR NEXT YEAR , IT WAS ON ESPN 2 LAST NIGHT ABOUT IT.
Just shows Kelley and Junior know how to run a business. No one is buying the #8 stuff out of protest. We feel we shouldn’t be giving Teresa ANY $$$$$$$$$$$$
If you are a true Jr. fan what difference does it make who he drives for
or what Number he drives The man is the man and if you choose not
to stick with him you werent a true fan to start with. The Man has
made some bussiness decisions that he hopes and I hope will help
his career. And moving to a team like Hendricks there is no better
choice in my book. The Equipment is number1 and the teams are number
1 teams. Steven Landers
Justin
Aug 26th, 2007 at 10:09 am
Theres more money Teresa let walk out the door. Along with Budweisers 20 million.
I dont think she had any say. He is in control of his brand dale jr . Same when he goes to hendrick.
She had say Craig. She could have split DEI 51/49 with the Earnhardt kids and none of this would have happened. Now she has lost her #1 money maker several big money sponsers and the only positives I can see are Truex and Mark Martin. She didnt really have anything to do with Mark joining on , it was the only positive thing about the Ginn buyout.
PEAKING OF BIG MONEY, I DO BELIEVE THAT THE “81″ KFC CAR WOULD LOOK GREAT AT HENDRICK MOTOR SPORTS
Good idea Albert…seeing Pepsico owns KFC , this could be one of Jr.s sponsers.
Justin
Aug 26th, 2007 at 8:32 pm
She had say Craig. She could have split DEI 51/49 with the Earnhardt kids and none of this would have happened. Now she has lost her #1 money maker several big money sponsers and the only positives I can see are Truex and Mark Martin. She didnt really have anything to do with Mark joining on , it was the only positive thing about the Ginn buyout.
Hey Justin : Thanks for the info.. open mouth insert foot.. Well as a fan I can only say DUH ! I guess living with a decision is a whole lot harder than making one. I cannot say I am immune. Life goes on for us all.
dale jr is going to drive the #81 moutin dew car in 08 its fliping true
dale jr is going to drive the #81 moutin dew car in 08 its fliping true I heard the same. I can now just have a one put on my old hat. Every one have a miller light on T E I
bad thing is he is not getting kyle s car . put up or shut up year for all. new number, sponser, team management ,crew and dumped the shadow of pops . Hope all goes well