The Palms Casino Resort unveiled today a new head-to-head betting line that establishes the #2 Miller Lite Sprint Cup team as a clear favorite over the rival Bud car for the 2008 season. Wasting no time in underscoring its confidence in Kurt Busch and the entire Miller Lite Racing team, Miller Brewing Company announced immediately that it is wagering $25,000 on the Blue Deuce to again finish ahead of the Bud car [#9-Kasey Kahne] this year, with the winnings pegged for the Kurt Busch Foundation.

The Palms’ official line has the Miller Lite car favored to finish 8½ spots ahead of the Bud car in the final Sprint Cup season standings. Additionally, Miller is wagering $2,500 on the #2 car to finish ahead of the #9 at the Feb. 17 season-opening race in Daytona Beach. At The Palms Casino Resort, the Blue Deuce is favored to finish 6½ spots ahead of the #9 Bud car in the Daytona race. The Palms will be setting similar lines between the two cars for each race. In addition to making a wager on its car for charity, Tom Long, Miller’s president and CEO, today sent a certified letter to his counterpart at Anheuser-Busch, August Busch IV, encouraging him to place a wager on his company’s new team and driver, donating any winnings to charity.

This is the third consecutive year Miller Lite has engaged Budweiser in a friendly challenge in the days leading up to the start of the NASCAR season. Past challenges have included as a prize swapping paint schemes on their cars and the naming rights to each brewer’s hometown baseball stadium. Both years, Bud has declined Miller’s offer. In year one of the challenge, 2006, Bud would have emerged the winner, but Miller Lite would have been victorious in 2007. The Palms Casino Resort announced that not only was it issuing an official season-long betting line for the Miller Lite and Bud cars, but also a line for each individual race. Miller plans to wager on the Miller Lite Dodge in select individual races during the season, with winnings again going to the Kurt Busch Foundation. Should it lose the season-long wager, Miller will still make a $5,000 donation to the charity. For more information about this year’s Miller Lite NASCAR challenge, please visit www.MillerLiteRacing.com.

[Tom Roberts PR]

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