Lenox Tools to sponsor Childress/Burton
Quote selected text Published November 4th, 2006 in NASCAR News
Lenox Industrial Tools has partnered with Richard Childress Racing and driver Jeff Burton in a multi-year sponsorship agreement beginning with the 2007 Cup season. LENOX will be an associate sponsor throughout the season on Burton’s #31 Cingular Wireless Chevy.
The LENOX logo will appear on the rear quarter panels of the car just behind the rear wheels. In addition, LENOX will serve as the primary sponsor of the #31 in two races during the 2007 season – May 5 at Richmond International Raceway and July 1 at New Hampshire International Speedway (located less than 150 miles from LENOX’s home headquarters). This season’s July New Hampshire event was known as the LENOX Industrial Tools 300.
LENOX, which will utilize the partnership through marketing and advertising initiatives, has an extensive product line including the LENOX Gold bi-metal reciprocating saw blades; LENOX Gold bi-metal utility blades and knives; LENOX ARMOR Rx+ bi-metal coated band saw blades for cutting structurals and tubing; and the LENOX all-in-one screwdriver, just to mention a few.
[RCR PR]
- LENOX to sponsor Burton’s Cup car this weekend at Loudon
- Lenox extends sponsorship of Cup race at New Hampshire
- Bowyer’s Cup car to run Camping World scheme for Loudon
- Kobalt Tools to sponsor Johnson in Cup, Busch races
- Mac Tools to sponsor Robby Gordon
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