LENOX Industrial Tools, a leading manufacturer of premium power tool accessories, hand tools, torches and band saw blades announced today it has extended its sponsorship of the LENOX Industrial Tools 300 at New Hampshire International Speedway (NHIS).

For years to come, the summer NASCAR NEXTEL Cup Series race at “The Magic Mile” will be known as the LENOX Industrial Tools 300. The announcement was made during a luncheon at The Boston Park Plaza Hotel & Towers in Boston, Mass.

After much success with the race entitlement last year, LENOX, based in East Longmeadow, Mass. (just 150 miles from New Hampshire International Speedway), decided to join the track with a long-term partnership.

“Last year’s race was our first and the response of the sponsorship was beyond our expectations,” said Bill Burke, LENOX president. “It provided the LENOX brand with a great opportunity to reach out to a loyal audience in our own backyard. Our partnership will allow customers to continue to learn about the strength, innovation, speed and extreme performance of LENOX products. We are committed to the sport of auto racing and sharing its power with our employees, customers and distributors.”

“We’re glad to have LENOX join the New Hampshire International Speedway family,” said Speedway Chairman of the Board, Bob Bahre.

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