Kobalt Tools leading candidate to sponsor NASCAR Truck Series
Quote selected text Published July 15th, 2008 in NASCAR News
Kobalt Tools, a Lowe’s brand, has emerged as the leading candidate to sponsor the truck series, industry sources say. Craftsman has been the title sponsor since the series was launched in 1995, but the Sears brand will not renew after its deal with NASCAR runs out this year.
NASCAR is believed to be selling the truck title rights in the mid- to high seven-figure range annually, with an advertising commitment on Speed, the broadcast home of the series, at close to seven figures. Stanley Tools and NAPA also have been involved in discussions with NASCAR.
Kobalt Tools’ presence in NASCAR has previously been tied to Sprint Cup driver Jimmie Johnson, whose primary sponsor is Lowe’s. If NASCAR and Kobalt Tools eventually reach an agreement, the deal could have many tentacles. In addition to the title sponsorship, the deal likely would include status for Kobalt as the official tool of NASCAR, replacing Craftsman. Lowe’s, represented by GMR Marketing, also could be moving into the official home improvement store category that currently is occupied by The Home Depot, whose deal with NASCAR runs out this year.
- Kobalt Tools says no to Truck Series sponsorship
- Kobalt Tools to sponsor Johnson in Cup, Busch races
- Report: UPS to sponsor NASCAR truck series
- Penske Truck Leasing to sponsor No. 77 Dodge
- Atlanta Motor Speedway offers $88 ticket in Earnhardt Grandstand
Well, I quess that leaves the IRL hangin again without a sponsor.
I was under the impression that it was going to be a company with a “Rich history in the series”, like O’Reilly
They lucky that they have them interested, notice they are the only ones.
Sounds to me like Home Depot is scaling way back and I bet they aren’t a primary on the #20 next year either, maybe a secondary. Apparently Lowe’s has bigger and deeper pockets in this trying economy.
i don’t see Home Depot being around in this sport much longer, between store closings and lay offs it a real kick in the face to the employees. people don’t know how a company can shell out 25 million a year for a sport and then claim they cant pay their employees. i guess that’s what they get for hiring the guy from Chrysler
Nardelli left Home Depot for Chrysler not the other way around. Maybe I’m confused and you meant maybe they shouldn’t have let Chrysler get him? It does make no sense to shell out that kind of money and then have to lay people off. This year hasn’t been kind to any of us and I’ve been on that side. I was laid off in January, it took me two months to find a job. I took a SUBSTANTIAL pay cut just to have a job with benefits because my spouse was laid off two days before me. His job will never be there for him and at his age he won’t find another one with what he had. Long story there but it’s typical of the crap that is going on in our society right now–and before anyone says get an education–we both have college degrees. I worked in the mental health field and got laid off. He worked in higher education managing facilities.
your right I have it backwards.
With all the money Menard has and all his ties to racing, he’s the kind of guy/sponsor that could easily sponsor the series. I just hate to see Craftsman /Sears walk away.
Kyle fan wrote:
ok, i dont know of one driver in the last 15 years who has come to the Cup level without any experience in the professional levels being ARCA, Truck, or Nationwide. it just does not happen. you have to have experience to race with these guys at these speeds. I have heard this before and you know what I have seen it first hand with one my cousin Brett, he can race anything with wheels and has won everything there is to win with over 800 wins and i cant count the championships. He came to Daytona to race in the Cup series and crashed and walked away.Then their was Steve Kinser hired by Kenny Berstein to race in the Cup series and I love Steve he is a racers racer. a half a dozen races I think and he walked away. thats just two that I know of. We all raced when we were kids and some are gifted and some are not. just because Joey raced midgets since he was 6 does not mean he can race cup. I when to the Rock with Greg and Tony and yeah he beat Kenny, not by much but he beat him and led the whole race and alot of that was the equipment he was in too.he is very talented but to throw him to the wolves at 18 is crazy.ask anyone around that knows NASCAR and they will tell you the same. This is a JD Gibbs move and his father didnt even think it was a good thing so what does that tell you?
oops, Kenneth delete this, wrong forum
John Menard doesn’t have as much money as people think he has.
Fisha695 wrote:
ok ill have to disagree with you on this one, last year he was ranked the 155 richest people in the world by Forbes, alittle over 8 billion
I’m not saying he isn’t rich, I’m just saying that he isn’t as rich as most people think.
Also don’t the forbes lists usually include assets like Stock holdings and stuff?
Fisha695 wrote:
Fisha, hes the 42nd richist man in the USA, it does not matter what it is, 8 billion is 8 billion.
It sounds crazy, but I always save big money at Menards. Menards would be a cool choice but Pappy John is more interested in his kid’s driving career at this time. With all the money John has he can’t buy talent for his kid. I just hope the next series sponsor doesn’t change names like others do on a regular basis.
Actually 8 billion is not 8 billion no matter how you look at it. If 1/2 of that 8 Billion is tied up in stocks, lets for example say it’s tied up in stocks costing $25 a share. That is 160,000,000 shares. Now lets say that stock drops to $5 a share, that is a loss of $3,200,000,000. Ok so say he sells that stock at $5 a share instead of risking it going lower, well now his 8 billion magically became ‘only’ 4.8 Billion. Assets do mean a lot. I own some shares of a few different kinds of stock, that are counted in my Net Worth so if you do one of those Forbes things on me it’ll make it look like I am richer then I really am because I own some stocks.
ok Fisha give me a break, their are 301,139,947 people living in the USA and he is ranked number 45,I think is he the richest.
Howie Motorsports Photography wrote:
No he is not the richest, there are 45 people in front of him on the US list and 155 on the World List.