2006 NASCAR Nextel Cup Series Top-10 Team Sponsors:

Sponsor, Driver, Total Exp. Value*, Team-Related, Non Team-Related

1) Budweiser #8-D. Earnhardt, Jr. $183.1 68.8% 31.2%
2) Lowe’s #48-J. Johnson $143.6 90.2% 9.8%
3) Cingular Wrls. #31-J. Burton $116.6 71.8% 28.2%
4) The Home Depot #20-T. Stewart $98.6 78.4% 21.6%
5) DuPont #24-J. Gordon $88.9 100.0% 0.0%
6) Miller Lite #2-Ku. Busch $71.1 84.7% 15.3%
7) NAPA Auto Pts. #55-M. Waltrip $68.6 35.2% 64.8%
DLP #96-T. Raines $67.6 37.4% 62.6%
9) Subway #16-G. Biffle $64.4 82.6% 17.4%
10) DeWalt Tools M. Kenseth $63.3 52.7% 47.3%

Exposure was monitored by Joyce Julius & Associates during each event telecast of the 2006 NASCAR Nextel Cup Series season (excluding commercials). To determine a value, clear in-focus time and verbal references were compared to the non-discounted cost of a commercial during each respective broadcast. These comparable exposure values provide a standardized measurement for all brands appearing within the series. *Exposure values reflected in millions.

Motorsports Sponsorship: Craftsman windshield identity appeared clear and in-focus during 4% of the total broadcast time devoted to the 2006 NASCAR Craftsman Truck Series (including commercials). The windshield logos were the most-monitored, non-television graphic exposure source present in the series. Incidentally, Chevrolet truck identity was next (excluding graphics), appearing on-screen about 2% of the time.

Kevin Harvick’s NASCAR Busch Series driver uniform was worth more than $1 million to his sponsor, the U.S. Coast Guard. Altogether, USGC identity on Harvick’s uniform was monitored for 21:56 during 2006 event broadcasts, some 43% more than the second-ranked driver uniform of Kyle Busch, which prominently featured Lowe’s identity.

NBC’s final telecast of the Daytona 500 last February proved to be the single largest telecast for cumulative sponsor exposure of the 2006 Nextel Cup Series season, generating $412.3 million of comparable value for the 252 brands monitored during the broadcast. The Coca-Cola 600 ($200.0 million), Pocono 500 ($197.5 million), Dodge/Savemart 350 ($197.2 million) and DirecTV 500 ($189.3 million) rounded out the list of top five exposure-producing event telecasts of the year.