Johnson signs with CAA to broaden his marketing appeal
Quote selected text Published January 8th, 2008 in NASCAR News
Jimmie Johnson has signed Creative Artists Agency to represent him in marketing, licensing and endorsement deals. Michael Levine, co-head of CAA Sports, will lead a team that will attempt to capitalize on Johnson’s success on the track. Johnson’s signing is the latest win for CAA Sports, which represents more than 350 athletes, including LeBron James, Derek Jeter, Sidney Crosby, LaDainian Tomlinson, Adrian Peterson and David Beckham.
CAA Sports football agents Tom Condon and Ben Dogra also last week signed Boston College quarterback Matt Ryan, expected to be one of the top quarterbacks in this year’s NFL draft. In recent months, CAA Sports has signed the New York Yankees, the AVP Tour and MMA brand TapouT as well. Johnson considered eight agencies before selecting CAA Sports and Wasserman Media Group as his finalists.
Sporting News/Sports Business Journal
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Gee — sure did not realize that Jimmy was on the same level as Lebron James.
He certainly came up in the world after
just 2 championships or at least he wants
to make the bucks off those 2 championships!!!!!!!!