Huddle House, a 420-unit nationwide family restaurant franchise with deep ties to the South, along with Front Row Motorsports, the owner the #37 Dodge driven by NASCAR legend Bill Elliott, have announced a partnership for the Daytona 500 uniting two Georgia homegrown icons into a powerful force for the opening of NASCAR season.

Elliott drove The Huddle House Dodge in the Budweiser Shootout on Saturday night and then Sunday in qualifying for the Daytona 500, which will be next Sunday afternoon. The car will be on the Daytona track again Thursday in the Gatorade Duel 150’s.

Huddle House, fresh off an infusion of funding from its recently announced $124 million acquisition by Allied Capital, has signed on as the primary sponsor, giving the Huddle House brand extensive positive exposure to tens-of-millions of Americans who are known to be very loyal to the companies that sponsor their favorite drivers.

As the primary sponsor of the #37 Dodge, the Huddle House logo will be detailed on the hood, trunk, bumper and inside the car, as well as patched onto Elliotts team jersey. As part of the sponsorship deal, Elliotts car has been officially renamed The Huddle House Dodge for all of Daytona week.

[RJ Racing PR]

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