Denny Hamlin will be lending his name and star power to one of Salisbury’s [NC] more popular restaurants. In coming months, The Original Steakhouse & Sports Theatre, located at the Salisbury Mall, will be changing its name and look to become Denny Hamlin’s Grille 11. The “11″ refers to Hamlin’s number for Joe Gibbs Racing.
The extensive changes to the restaurant will be made through a licensing agreement between Celebrity Ventures Inc. of Fort Lauderdale, Fla., and Hamlin. Bob McCarthy, a partner and concept development vice president for Celebrity Ventures, said Hamlin will have his own private “owner’s box” at the restaurant and can be expected to be making visits to the Salisbury location and a like-named restaurant in Asheville. This is Celebrity Ventures’ first restaurant with a NASCAR driver.
McCarthy put the transformation of the restaurant in Salisbury at 90 to 120 days. He said the restaurant’s footprint will stay the same, but its audio-visual package will be enhanced dramatically, besides some cosmetic changes. The extensive menus offer appetizers, burgers, sandwiches, salads, pasta, steak, seafood and desserts.
- Hamlin not happy over non-caution at Darlington finish
- Checkers/Rally’s pulls its NASCAR sponsorships a year early
- Hamlin says he needs to ‘grow up’ after Petty altercation
- Witness report says France drove recklessly, police launch investigation
- Hamlin parked at Talladega for bump-drafting
So if he ends up leaving Gibbs does the restaurant get a new number too? l0l
I may sound like an ‘A’ here, or I may sound like a normal person and make Denny sound like an ‘A’, but I really don’t think he has really done anything important enough in NASCAR to have a restaurant that he really has nothing to do with named after him.
Like I could understand that if it was a restaurant that his parents owned, or that he spent countless years working in to finance his racing career, or a restaurant that he owned, but its not, Its a place that he likes to eat at and nothing more.
Also wouldn’t it be an Awesome Ironic twist of fate if this restaurant suffers a major loss of customers because they just don’t like Denny? l0l
This is interesting! Fisha is right on this one! I think Denny will be a big name one day but this is a little soon.