Goody’s to leave NASCAR at years’ end after 29 years
Quote selected text Published November 17th, 2006 in NASCAR News
Goody’s Headache Powders, a staple in NASCAR since 1977, will be replaced by Tylenol next season as the sport’s official pain reliever. It’s yet another break the stock car racing series is making from its longtime, but regional, partners.
“NASCAR has been trying to align itself with the leaders in their category, and those that have a national footprint,” Steve Phelps, NASCAR’s chief marketing officer, told The Associated Press on Thursday. “Doing so obviously requires some tough decisions, and Goody’s is one of the toughest — if not the toughest.” Goody’s were formulated in Winston-Salem, N.C., by pharmacist Martin “Goody” Goodman in 1932. The formula was sold in 1936 to A. Thad Lewallen Sr., who marketed the powders by passing them out to factory workers during their shift changes. It created a dedicated following throughout the South and was touted for its speed of relief.
That led the company to partner with NASCAR in 1977, becoming one of the first non-automotive sponsors in the sport. Seven-time series champion Richard Petty became the official spokesman, and Goody’s became “The Official Pain Reliever of NASCAR.”
- Goodys to return to Martinsville as sponsor for three more years
- Richard Petty and Goody’s celebrate 30th anniversary
- Sabates leaving NASCAR in five years
- Goody’s to sponsor Sound and Speed Festival
- Montoya Very Likely to Leave McLaren
I will miss having them around, but I guess NASCAR doesn’t mind turning it’s back on those that helped make NASCAR what it is today. Be it a historic track or a longtime sponsor that helped build the sport. Oh well, I hope Bristol and Goody’s will keep up their partnership for years to come.
Nascar is starting to suck more and more each and every year, the race coverage sucks on television.The longtime sponsors are being screwed over because other companies are paying NASCAR more money. Nascar has become all about money instead of stock car racing. Its no wonder why tv ratins are so down on this sport. Looks like NASCAR has followed into the other pro sports and only cares about money and not the fans and those that have supported them during the rough times of trying to build up NASCAR. Shame on you NASCAR
Darren
Minnesota