Haier America (pronounced Hi-er), a division of the Chinese-owned Haier Group, has joined the Ginn Racing team of sponsors. A leading manufacturer of home appliances and consumer electronics, Haier will sponsor Joe Nemechek’s Ginn Racing entry in Saturday night’s Nextel Cup race in Darlington S.C.
The Haier Group, ranked by Forbes magazine as the most reputable company in China and 25th overall in the world, was founded in 1984 in Qingdao, China. The company’s products are manufactured in 16 countries, including the United States. Haier’s U.S. manufacturing plant is located in Camden, S.C., approximately 30 miles from Darlington Raceway.
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