Nextel Cup SeriesBeginning with the 2008 season, Sprint will replace Nextel as title sponsor of NASCAR’s premiere racing series, multiple high-ranking industry sources told ESPN.com on condition of anonymity. The series will be known as the NASCAR Sprint Cup Series, sources said.

NASCAR declined comment. Dean Kessel, Sprint’s NASCAR marketing director, denied the claims, and said Sprint/Nextel is still sorting the proposition out with NASCAR. Kessel also said that multiple outstanding details must be finalized internally before a decision can be made either way. This would mark the third time in four seasons NASCAR’s Cup Series experienced a sponsorship-based name change.

From 1972-2003, the Cup Series was sponsored by R.J. Reynolds tobacco through its Winston cigarette brand. Then, starting in 2004, Nextel assumed the naming rights to the most popular racing series in America.

ESPN.com

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16 Responses to “ESPN: Sprint will replace Nextel as series sponsor name for 2008”  

  1. 1 Fred Murst

    That being the case, Nascar needs to drop their suit against AT & T. It’s only natural for the company paying the bills to want their name on the car or series.

  2. 2 CCR

    This is going to be a major windfall for everyone involved in the rebranding. My post is here: http://ccrnascar.blogspot.com/2007/06/nascar-gives-jeff-gordons-sponsor-some.html

  3. 3 Andy

    NASCAR Sprint Cup Series, in my opinon, sounds stupid.

    Winston Cup and Nextel Cup had a good “flow” I guess?

    I dont know. It..just reminds me of a local Saturday Night racing series..

  4. 4 Nascarfan4life24

    The sprint cup sound retarded!!!

  5. 5 Jarrod

    I had a hard time getting used to Nextel Cup, but just when I got used to it they are changing it again. We will all go through a few slips but we will eventually get used to it. I Hope!

  6. 6 Anonymous

    That sounds gay!

  7. 7 ian

    i smell a law suit coming here if anyone understands what im saying and it we be naming rights

  8. 8 mare

    i vote we go back to winston!! lol

  9. 9 Nascarfan4life24

    another vote for winston

  10. 10 CJ

    I don’t like it. I agree they need to go back to Wiston Cup!

  11. 11 gigolo george

    Idiots will confuse the new name with actual sprint car racing. Bill hasn’t been gone but a few weeks and they’re starting already. STOP!!

  12. 12 Justin

    I vote it be called the Walmart Cup…lol , sounds about as dump as Sprint Cup.

  13. 13 gigolo george

    Get the Wall Street Journal to sponsor thr series and call it The Paper Cup. Can you hear me know?

  14. 14 Nash

    Hmmmmmm…i wonder if NASCAR is gonna sue people for using “Sprint Cars”, as a violation of their exclusivity agreements with the highest level of NASCAR Racing……F-ing RETARDED!!!!!!!!!!!!!!!!!!!!

  15. 15 DRAMA

    i vote for the kotex cup =)
    i have loved nascar for a long time and actully have ties with certin race teqsms and i feel like i and begining to tire from all the executive bullshit in the series.
    i agree with roger penske and some other rich owners said in the speedway
    illustdated that what nascar needs in tp let the drivers deal with there
    emotions the old ways if it leads to fist let them fight ..

  16. 16 ian

    i vote for anything but nextel sprint or any other bullshit thing that doesnt sound good. i still got my winston cup hate sitting in my room and id never buy a nextel or sprint. you guys may think it wierd or some other stuff but i say we go find walt disney and eather unfreeze him or what ever we have to do to get him ALIVE, bc if theres one genus out there but for bill france the 1st its him who could fix this problem. and then we could call it the disney cup how great does that sound!!!

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