Sadler Auto Center of Franklin, currently owned by NASCAR driver and SPEED broadcaster Hermie Sadler, is getting a new partner and a new look, as it was announced today NASCAR driver Elliott Sadler had joined brother Hermie in the ownership of the dealerships, which would be named Elliott Sadler Ford Mercury and Elliott Sadler Chrysler Dodge Jeep. Elliott thinks the time is right to get involved in the car business.

“I think this is the perfect time to take this step. I drive a car sponsored by the Dodge Dealers, and there are many ways that my involvement in the dealerships will benefit me as well as our customers. Our family has been in the automobile business over 40 years, and I am proud to now be involved.”

Hermie Sadler, current owner and president, now works for SPEED channel and Direct TV on the weekends covering NASCAR, but has moved his office to Franklin and manages the dealerships during the week. He says the addition of his brother as a partner will help take the stores to new levels.

“His involvement will not only provide more resources for the store, but will also trigger more support from all of the manufacturers we represent, which will enable us to serve our customers better.”

According to Hermie Sadler, the name on the front of the buildings will not be the only change to the look of the dealerships, as plans call for a replica of Victory Lane from Bristol Motor Speedway, site of Sadler’s first career Nextel Cup Series victory, to be built on site for customers to have their picture taken when picking up their new wheels from the dealership. Plans also call for 2 promotions a year that will feature autograph and picture sessions with both brothers and other NASCAR drivers. The name change should take place in about 90 days.

“The one thing that will not change, ” says Hermie Sadler, “is that we guarantee you that we will save you money when you buy a car. The rest of the stuff you get from us will just be a bonus.”

[Sadler PR]

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