Dale Earnhardt, JrDale Earnhardt Jr. on Friday will announce a personal services agreement with clothing manufacturer adidas, sources told ESPN.com. Terms of the deal were not disclosed.

Sources said adidas will manufacture Earnhardt’s fire retardant driving suits and shoes, and the Nextel Cup star will be involved in promoting specific consumer apparel. Earnhardt has yet to announce the biggest piece of his sponsorship puzzle for 2008 — the primary financial-backer of his Hendrick Motorsports Chevy.

ESPN.com

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12 Responses to “Earnhardt, Jr to sign sponsorship deal with Adidas”  

  1. 1 gkirb

    Come on Budweiser step up and write that check to stay on as the main sponser. and Dei Free the 8

  2. 2 Anonymous

    won’t help him win races.

  3. 3 hot rod todd

    puma must of run outa money.

  4. 4 Jayson

    DEI would be STUPID to give up the 8 because then they give up the owners points which would
    make anyone who drives it next year start the first 5 races no matter where the finish.
    No other driver with only 17 cup wins and no championships would be signing a deal like
    this or be as popular. His dad got me in NASCAR because everything he got he earned with
    hard work and results(and during the 2nd and final year he didn’t win a race, aka 97). Jr doesn’t have anywhere near the same success but he’s more
    popular than say a 4 time champ in Gordon(I can’t stand gordon but it is the truth) and
    2 time champ Stewart. If he had any other last name I would bet money that he wouldn’t
    be as popular.

  5. 5 Terri

    Oh well, Jayson!!! His Dad got me in Nascar also and I like Jr. just the same…..He is popular…………and will continue to be!!!!!!!!!!!!!!!

  6. 6 steve

    adidas making a fire suit? hmm…i’d rather stick with ‘impact’ thank you very much.

  7. 7 RedDevil

    He’s only popular because of his last name.. thats it..

  8. 8 TT

    Good for Jr! The ones who bash him are just haters and jealous.

  9. 9 Cody

    Ok Jayson, DEI would not lose owners points if they lost the #8, owners points belong to a team,not a number. They can change the numbers and still hold owners points from the last season. Also Steve, Impact ins’t the only company capabile of making a firesuit, most drivers’ suits are made by other companies like alpinestars and puma

  10. 10 jules

    my fave gym shoes and my fave driver!!!you go jr…

  11. 11 Jayson

    Well Cody in that case, then she should sell because that would be the only reason i’d say keep it.

  12. 12 Coolie

    Hey Hot Rod Todd, Puma makes WAY more money than Adidas!

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