Dodge Considers Changing to Challenger Brand
Quote selected text Published September 3rd, 2006 in NASCAR NewsThe Dodge Charger has been a disappointment on the track, although that is probably more a reflection of problems within the various Dodge teams and the company’s racing hierarchy than any significant technical issues.
Several teams balked at running the Charger earlier this year, preferring to run the older Intrepid, even though Dodge wasn’t selling that brand any more. Now it appears likely that in 2007 Dodge’s NASCAR teams could be marketed under the Challenger logo, rather than the Charger brand.
NASCAR has approved a new Dodge nose for next season. But the Challenger isn’t expected in dealer showrooms until 2008, so Dodge would have to speed up its introduction.
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