Teresa Earnhardt, CEO of Dale Earnhardt, Inc., announced today the appointment of Max Siegel as President of Global Operations. In what will be an unprecedented move for the motorsports industry, the Zomba Label Group/SonyBMG executive will oversee marketing, promotion, sales, sponsorship and distribution for all Dale Earnhardt, Inc. properties including the company’s top-rated motorsports teams, airlines, licensing and auto dealership, as well as the Dale Earnhardt Foundation.

Siegel brings more than 15 years of deal brokering and project management experience to the company established by Dale and Teresa Earnhardt in 1980.

“Max Siegel has the intuitive sense of what works and is innovative in an ever-changing business and social climate,” Ms. Earnhardt said. “We are excited about him joining our team and what his leadership means for the future of Dale Earnhardt, Inc.”

“I am honored by this opportunity, and though I have enjoyed great success in the music business, I am thrilled to join this dynamic organization,” said Max Siegel. “ Dale Earnhardt, Inc. is a company with strong core values and a legacy of excellence in sports and in business, and I look forward to winning more championships with them and working to further cement Dale Earnhardt, Inc. as the leader in the motorsports and entertainment industry.”

With an extraordinary track record as an accomplished sports and entertainment attorney, entertainment executive, author and television and film producer, Max Siegel is one of the most influential executives in the entertainment industry. Siegel most recently held dual positions as Senior Vice President of Sony/BMG’s Zomba Label Group and President of Zomba Gospel, the largest Gospel music company in the world. As part of Sony/BMG’s President’s Council that oversees the company’s global management strategies, Siegel was also on the executive team that produced pop stars like Britney Spears, Usher, Justin Timberlake, and R. Kelly.

[DEI PR]