Dale Jr to announce endorsement deals with Sony, Adidas
Quote selected text Published June 21st, 2007 in NASCAR News
Sony will announce today that Dale Earnhardt Jr. has signed a personal endorsement contract with the high-end consumer electronics company. Adidas is set to announce another deal with Earnhardt next month.
Sony was an easy choice for Earnhardt, an avid online racing gamer who likes high-tech gadgets and computers. He primarily will hawk high-definition products (such as TVs, camcorders, cameras and Blu-ray disc players) for Sony, joining Peyton Manning and Michelle Wie as its high-profile endorsers.
- Earnhardt, Jr to sign sponsorship deal with Adidas
- JR Nation apparel by Adidas to hit stores Feb. 15
- Dale Jr and Adidas unveil three stripe race suit at Daytona 500
- Adidas, Dale Earnhardt, Jr sponsorship details
- Dale Jr prepares to leave the team his Dad built
So Jr leaves DEI and now he’s all of a sudden signing all these deals? Hmmm…maybe leaving DEI was more than just about performance. I guess he felt Teresa was holding him back more than just on the track.
Right on Brian… Sure is funny that he has all these big-time deals around a month after he announces he’s leaving DEI and a week after he goes to Hendrick. Sure does make you wonder, doesn’t it?
Leaving DEI was about winning. Dale is more popular than ever now and he will continue to market products. I am sure kelly is working overtime to make this move a profitable one for jr.
the reason all the new endorsements are coming around is teresa wouldnt return calls to theem now jr will its a whole new game!
he should stick to wranglers and chewing tobakie
when did Sony start marketing banjo’s?
hahahahaha anonymous thats to funny
Those are some sweet deals.
Up until the last year or two, JR didn’t have the rights to his own name. It was trademarked by DEI, so they always got a piece of the pie for any endorsements, etc. that he might have haad. Kelly negotiated for himto havethe rights himself.
Anonymous, you sure come up with clever things to say!! NOT!!!!!!!!!
y’all just crack me up sometimes!!
btw….whattcha wonderin about brian???
so he’s talkin to new companies and gettin new
sponsors, so what’s the big deal? he’s going
forward not backward….
y’all know that the D on your shifter means DRIVe which makes
the car go ahead and the R is reverse and makes it go
backward dont cha? or was that you going in reverse down
285 here in atlanta today making problems for the rest of us?
whattcha thinkin? that hendricks racing
is helping him get more sponsors or that HMS is some
magical entity out to take over nascar???
my gawd!!