CokeCoca-Cola is extending its marketing partnership with NASCAR for another decade, an arrangement that promotes the world’s largest beverage company and its products to a U.S. fan base of 75 million people and millions more worldwide.

The extension of the Coke-NASCAR relationship follows the announcement earlier this year of a new 10-year sponsorship agreement with the International Speedway Corporation, which meant Atlanta-based Coke bumped Pepsi out of the prestigious Daytona 500 and other ISC tracks.

NASCAR spokesman Steve Phelps said most NASCAR sponsorships “average around 5 years,” putting the latest move between Coke and the racing franchise — it runs through 2017 — in a unique category.

Atlanta Journal Constitution

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7 Responses to “Coke/NASCAR sponsorship deal to last another 10 years”  

  1. 1 Trey

    I wish I owned 1% of coca-cola.

  2. 2 Wayne

    Then sell it at the Tracks instead of that nasty Pepsi!
    I perfer COKE.

  3. 3 Fisha695 Registered User

    Coke is ok, Pepsi taste like flat Coke, A-Treat is the best cola IMO

  4. 4 shady

    I like amp…………………now! heehee

  5. 5 JG

    Coke is good if you want to flush out your insides, clean battery posts on your vehicle, clean windshield wipers, just about clean anything you want to clean, try putting a nail at the bottom of a container with coke overnight, it becomes a worm. Ha, Ha.

    Imagine what your stomach might look like in the morning.

  6. 6 Fisha695 Registered User

    Yeah the problem with that theory is that your stomach acids are stronger then the acids in Coke.

  7. 7 JG

    So add another acid to the stomach stronger than pepsi right, lets put it this way, add coke to your stomach the strongest soft drink around.

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