Coke Zero to sponsor July Daytona race
Quote selected text Published February 9th, 2008 in NASCAR News
Coke Zero is taking the driver’s seat as the new title sponsor of the July Sprint Cup Series race at the Daytona International Speedway. Officially, the race will be entitled the “Coke Zero 400 Powered By Coca-Cola.” To bring NASCAR fans closer to the sport they love and create excitement about the race, Coke Zero and Daytona International Speedway are hosting an online voting contest that allows fans to choose the official race logo.
Beginning in conjunction with the 50th running of the Daytona 500, fans can visit NASCAR.com to vote for their favorite from two logo options. The winning logo, determined solely by fan votes, will be revealed on NASCAR.com immediately after the contest concludes on March 1, 2008. Scheduled for July 5, the 2008 Coke Zero 400 Powered By Coca-Cola, concludes a holiday weekend of racing at Daytona International Speedway.
The Nationwide Series takes to the speedway for the running of the Winn-Dixie 250 Powered By Coca-Cola on July 4. The debut of the Coke Zero 400 Powered By Coca-Cola is part of a new 10-year sponsorship agreement between Coca-Cola North America (CCNA) and International Speedway Corporation (ISC). Through a variety of track partnerships, brands from CCNA will be refreshing fans at 12 race tracks in 2008 before expanding to 16 race tracks by 2012.
- Coca-Cola 600 likely to keep name
- Coke/NASCAR sponsorship deal to last another 10 years
- Coke Zero to sponsor Petty in Nextel Open/Coke 600
- TNT revises ‘Wide Open Coverage’ for Daytona in July
- Coke signs deal with ISC, gets title rights for July races in Daytona
Puts a smile on my face, I’m a Coke man!
well at least the last pepsi 400 went out with a bang. the second closest finish since electronic timing and the last plate race with the old car. im a pepsi man myself