Coca Cola 600 ratings up for first time in 3 years
Quote selected text Published May 28th, 2008 in NASCAR News
NASCAR on Fox averaged a solid 4.7/10 (7.6 million viewers) on Sunday for the Coke 600 from Charlotte. That’s up +4% over last year’s 4.5/10, and marks the first ratings gain for the race in three years.
Sunday’s race opened up at a 3.6/9 at 5:51pm, and grew steadily for the night peaking at a 6.1/11 averaging nearly 9.9 million viewers (10-10:22pm). For the season-to-date, Sprint Cup Racing on Fox is averaging a 5.9/12 (9.7 million viewers), up +5% over last year’s 5.6/13 for the same 12 races.
Across key male demos, the results for the 2008 season were mixed, as Fox was down -7% on M18-34 (2.7 vs. 2.9), flat among M18-49 (4.5), up +6% among NASCAR’s core demo of M25-54 (5.6 vs. 5.3), and up +4% on average audience (9.655 million viewers vs. 9.319 mill).
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how come fox has a rating climb each race weekend while espn has a drop in ratings? maybe its because they play with the numbers or the ratings company is owned by murdock. this way they can charge top dollar for ALL those adds during the race broadcast.