The Coca-Cola 600 likely will keep its name and won’t have to share the specific Coke brand with another NASCAR race despite a major sponsorship deal announced Monday.

Coca-Cola North America and International Speedway Corp. signed a 10-year agreement to bring Coke brands to 10 ISC race tracks. The deal also gives Coca-Cola the naming rights for the NASCAR Sprint Cup race held in July at the Daytona International Speedway. The annual race — this year’s was Sunday — was the Pepsi 400 for several years. In the Charlotte region, the Coca-Cola 600 has been held every May for more than 20 years at Lowe’s Motor Speedway in Concord. Speedway Motorsports owns the speedway and five others and is the biggest rival to ISC, which owns Daytona and a dozen other tracks.

Financial terms of the deal between Coca-Cola and ISC weren’t released. Officials with both companies said Monday that the new name for the July race in Daytona hasn’t been decided. The first Coca-Cola 600 was in 1985 at Lowe’s Motor Speedway, said Lauri Wilks, a spokeswoman for the facility and Speedway Motorsports. The speedway’s first 10-year deal with Coke was the longest in motorsports history, Wilks said.

Charlotte Observer