Chevrolet won’t renew track sponsorships with NASCAR
Quote selected text Published July 4th, 2008 in NASCAR News
In perhaps an early sign of manufacturer belt-tightening in stock car racing, Chevrolet will begin cutting back on its 12 track sponsorships in NASCAR, The Charlotte Observer and ThatsRacin.com have learned.
The manufacturer isn’t planning to renew any track sponsorship that expire at the end of this season or going forward, multiple sources confirmed on Thursday. Such deals include sponsorship of race events, pace car deals and signage at tracks. The move comes as General Motors stock hit a 54-year low this week, falling under $10 per share. No race teams are expected to be affected by Chevrolet’s decision. The decision could affect several tracks owned by International Speedway Corp. and at least one belonging to Speedway Motorsports Inc. New Hampshire Motor Speedway, purchased by SMI last year, has its Chevy contract expire at season’s end. GM officials would neither confirm nor deny the move.
“At General Motors, we are always evaluating our business relationships in every aspect of our organization,” said Ed Peper, GM North America’s vice president of Chevrolet. “It is GM’s policy to not discuss our contractual commitments with outside parties.” Jerry Gappens, the New Hampshire track’s general manager, said he had not been informed about the status of Chevy’s contract with his track for next season. ISC spokesman David Talley also would not directly address the issue, saying only, “We continue to enjoy a great relationship with Chevy and look forward to continuing conversations about the future.”
Cutbacks by manufacturers were raised a week ago by a Detroit-based writer on the web site autoextremeist.com. A top NASCAR official told reporters at New Hampshire Motor Speedway on Saturday that the report was without merit.
- Checkers/Rally’s pulls its NASCAR sponsorships a year early
- AAA ending NASCAR sponsorship at end of 2008
- Eury Sr. replaces Ward as JR Motorsports’ crew chief
- Lucas Oil Joins Morgan McClure as Primary Sponsor for Indy
- Gordon won’t be running the Indy 500
Wow… Get ready to see that Toyota emblem proudly flying over all these tracks! Half of the NASCAR world just threw up in their mouths a little.
Jeff wrote:
….. and on you.
Jeff wrote:
Thats not surprising with the way the economy is an cost of fuel a lot of companies are going to be dropping sponsorship or cutting back,it sucks I normally go to 3 or 4 races a year but not this year ill stick to the local dirt track a lot cheaper and a lot better racing.
The only thing this sponsorship really has to do with is the Pace Car. So it’s not that big of a blow, it’s just the tracks won’t get a free Corvette or Impala or Pontiac to turn into a Pace Car.
Yea its okayToyota
will happily pick up these sponsorships
to throw their brand in Nascar fans face even more
Andrew wrote:
Hey I look at it this way, GM pulling out = all the more reason to support the manufactures that support the sport. Toyota steps in = Them supporting the Sport, = REAL NASCAR fans supporting Toyota.
Im not really a toyota fan but i dont have a problem with them being in nascar,I have family and friends here in kentucky that work at the camry plant so as far as im concerned its an american build car regradless where the money goes.
Also another thing I think people need to realize about the ‘Big 3′ and the foreign manufactures is that they actually have a reputable working relationship and have for a long time.
Ironically GM and Toyota have one of the better relationships even sharing a plant in California called New United Motor Manufacturing, Inc
chevy blows Jr blows Go Toyota Go Kyle
JAG wrote:
Do you ever have anything to contribute?
JAG wrote:
********************************************************
YOU BLOW AND I AM THE REAL JAG, GET A LIFE BOY!!!
JUNEBUG ROCKS…………
Another sign of our crappy economy….wake me up when the worst President we’ve had named George leaves along with many in the crappy Congress. Vote all the incumbents out folks! They’ve not served us well.
GM IS THE FIRST ONE .NEXT …..RACE TEAM SPONSORSHIP OF THE JUNKCAR.
Erin the president often gets too much credit for the economy. The economy was already on an upswing with Clinton got into office, yet he was credited with “Fixing” the economy, And it was on a downswing when he left and Bush came in, and Bush gets credit for “Breaking” the economy.
If you look at the economy it goes in about 6 or 7 year cycles.
George Thompson wrote:
Blow it out your tailpipe Jackass@@@@@@@@@@@@@@@@@@@@@@@@@
Fisha695 wrote:
Watch out the Internet police are on here
JAG, why dont you go somewhere else and play, you dont know a think about racing, and you are a jerk on here.