Cheerios Race For Books kicks into high gear
Quote selected text Published September 14th, 2007 in NASCAR News
The Cheerios Race For Books program, which has already raised more than 300,000 books for children in need this season, is kicking into high gear for the last 10 races of the season. Cheerios and nonprofit partner First Book have already donated 43 books for every lap that Bobby Labonte and the #43 Cheerios/Betty Crocker Dodge team have completed this season.
And beginning this weekend at the New Hampshire International Speedway, Cheerios and First Book will double the number of books they donate for every Top 10 finish the team achieves from now through the last race at the Homestead-Miami Speedway on November 18.
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