BDR sues 360 OTC for sponsorship non-payment
Quote selected text Published April 8th, 2008 in NASCAR News
Bill Davis Racing alleges that Rockford-Montgomery Labs has paid only $25,000 of the $14 million it was supposed to pay for sponsorship of the No. 36 Cup entry last season, according to a lawsuit filed April 2 in North Carolina Superior Court in Winston Salem, N.C.
RML is the maker of 360 OTC, a line of hangover and headache medicine.
The sponsorship was a three-year deal that was scheduled to increase to $14.5 million in 2008 and $15 million in 2009. There was a sponsor’s option for 2010 for $15.5 million.
According to the lawsuit, RML also did not pay any of the $3 million it owed as a primary sponsor for the No. 36 truck and $1 million it owed to be primary sponsor for 10 races of the No. 23 truck.
“Bill Davis [Racing] is a wonderful bunch of people and a wonderful race team, and it is a shame that this has happened,” BDR attorney John Morrow said.
- 360 OTC facing multiple lawsuits for alleged sponsorship non-payment
- Morgan-McClure sues over 360 OTC
- Dakar sponsor sues Robby Gordon’s team
- Visa says no conversations have taken place with Dale Earnhardt, Jr
- Date set for $5m Turkey fine appeal
Dang that sucks!! That is like less than 1% of what he was supposed to get paid.
no wondering they are having issues with the number 27 team that failed
What comes around goes around.
I thought they already filed this suit last year, or was that just talk about them planing on suing them?
WWE is also suing them too.
This company is being sued by at least 3 parties. I know Vince McMahon will do whatever it takes to be compensated. This is money BDR could’ve used. I hate to see (almost) any team lose sponsorship money but this is BDR where has-beens fester.