Comments on: AT&T still weighing options on marketing to NASCAR fans http://autoracingsport.com/nascar/att-still-weighing-options-on-marketing-to-nascar-fans/ The place for NASCAR news and rumors where the discussion rages... Fri, 09 Jan 2009 13:23:52 +0000 http://wordpress.org/?v=2.6.5 By: Fisha695 http://autoracingsport.com/nascar/att-still-weighing-options-on-marketing-to-nascar-fans/#comment-46753 Fisha695 Wed, 03 Sep 2008 01:23:07 +0000 http://autoracingsport.com/?p=6420#comment-46753 Stretch NASCAR has been doing this since they signed their first entitlement contract with Winston way back when. It's nothing new, it's just magnified now because we haven't really had to deal with it that much until these past couple years when NASCAR's entitlement sponsors have been changing. Stretch NASCAR has been doing this since they signed their first entitlement contract with Winston way back when. It’s nothing new, it’s just magnified now because we haven’t really had to deal with it that much until these past couple years when NASCAR’s entitlement sponsors have been changing.

]]> By: strech http://autoracingsport.com/nascar/att-still-weighing-options-on-marketing-to-nascar-fans/#comment-46722 strech Tue, 02 Sep 2008 19:50:49 +0000 http://autoracingsport.com/?p=6420#comment-46722 i still think its pathetic that nascar is driving devoted long term sponsors away from the sport especially in these economic times. maybe thats why havoline decided not to come back to nascar altogether. i still think its pathetic that nascar is driving devoted long term sponsors away from the sport especially in these economic times. maybe thats why havoline decided not to come back to nascar altogether.

]]> By: Jeff http://autoracingsport.com/nascar/att-still-weighing-options-on-marketing-to-nascar-fans/#comment-46714 Jeff Tue, 02 Sep 2008 13:19:30 +0000 http://autoracingsport.com/?p=6420#comment-46714 Seems like the broadcast agreement works just as well or better as a car sponsorship deal... You get your name and message forced on anyone watching the race on TV, even if your driver isn't doing well and not getting any airtime. I don't know about the money aspect of the TV deal, but I know sponsoring a top-tier team isn't cheap by any means. Might work out better for them in the long run (money wise) not putting up the cash to sponsor Burton! Seems like the broadcast agreement works just as well or better as a car sponsorship deal… You get your name and message forced on anyone watching the race on TV, even if your driver isn’t doing well and not getting any airtime.

I don’t know about the money aspect of the TV deal, but I know sponsoring a top-tier team isn’t cheap by any means. Might work out better for them in the long run (money wise) not putting up the cash to sponsor Burton!

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