Hooters Casino Hotel [115 E. Tropicana Avenue, Las Vegas] invites race fans to pay homage to late NASCAR driver, Alan Kulwicki, by visiting his legendary car [#7 Hooters Ford] displayed inside the casino hotel, March 8-10 from 4 to 10 p.m. During that time, fans will have the opportunity to take photos with Michelle Nunes, Miss Hooters International, and Alise Dippolito, Miss March 2007 from the Hooters calendar in front of the “Underbird.”
Underbird – the Hooters-sponsored race car driven by Kulwicki – is prominently displayed on the casino floor complete with an interactive kiosk, which tells the story of the relationship between Hooters of America and NASCAR, and more importantly the special bond between Kulwicki and Hooters. In 1991, Hooters signed the Kulwicki Racing Team to a three-year contract, and at the same time began sponsoring the Winston Cup season-ending race at Atlanta Motor Speedway, which became the Hooters 500.
In the season-ending race of the 1992 season, Kulwicki won the Winston Cup. Following the win, Hooters enjoyed one of the highest levels of awareness it had known at that point. Hooters’ relationship with NASCAR ultimately brought the Hooters Restaurant chain from a virtual unknown to worldwide recognition in one weekend. Following the untimely passing of Kulwicki in 1993,
Hooters has continued to pay tribute to the legendary driver with gestures ranging from donations to the Alan Kulwicki Memorial Park for the construction of the Brooks Pavilion, to the Underbird memorial at Hooters Casino Hotel.
[Lighthouse Marketing PR]