You know, this week I was all set to lament about Christmas Gifts for NASCAR fans. OK, maybe not so much lamenting as discussing the difficulties of buying a gift for a NASCAR fan who has only been a fan of one driver their entire fan-life, but now that driver (Mark Martin) has defected to another manufacturer (Chevy), and all the plans I had of getting her Mark stuff were tossed out the door when she said she didn’t want anything more of his, because when he left Ford, she left him….and didn’t know who she would root for in the future.
But, just as I was set to put finger to keyboard, I decided to read through the news of the week, and one article made me stop and completely reconsider my original thought for the week.
Now I just have one question. “Teresa Earnhardt, what the heck do you think you are doing?”
No, I’m not talking about her hiring this week of marketing guru Max Siegel to help continue to expand the marketing empire her husband began over a quarter of a century ago. I can even understand her desire to bring someone in from the “outside” who might be able to bring in new ideas to help expand DEI’s already massive marketing appeal.
Towards the end of an article about Siegle’s hiring in the Wall Street Journal on Thursday, there was one paragraph that now has fans talking about Junior’s future with DEI.
Mother and stepson don’t always see eye to eye: “Right now the ball’s in his court to decide on whether he wants to be a NASCAR driver or whether he wants to be a public personality,” she (Teresa Earnhardt) says.
Is she actually telling Junior to make a choice between the two? This, from the wife of the man who was the ultimate NASCAR media personality?
I am pretty sure that being a NASCAR driver and a public personality are one in the same in this day and age. They have been for some time.
The article mentions “Mr. Earnhardt Jr., who ranked as the fourth-most popular active U.S. athlete by a phone poll by ESPN last year, could leave the team when his contract ends after the 2007 season. He increasingly has branched into other areas of entertainment, hosting a satellite radio show and appearing in a commercial with rapper Jay-Z.”
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