The Palms Casino Resort unveiled today a new head-to-head betting line that establishes the #2 Miller Lite Sprint Cup team as a clear favorite over the rival Bud car for the 2008 season. Wasting no time in underscoring its confidence in Kurt Busch and the entire Miller Lite Racing team, Miller Brewing Company announced immediately [...]

The #41 Target Dodge driven by Reed Sorenson will feature an all black paint scheme for the Budweiser Shootout. The car will return to its regular scheme for the Daytona 500.

Defending Daytona 500 champion Kevin Harvick questioned whether the successful open-wheel drivers switching to NASCAR this year will be able to make a smooth transition.
“Coming straight into the Cup Series is going to be harder than any of them would have imagined,” Harvick said Tuesday at a luncheon in anticipation of the 50th running of [...]

Old Spice will give Tony Stewart seven chances to visit victory lane in the NASCAR Nationwide Series, as the iconic red and white colors of Old Spice will adorn Stewart’s signature #20 Joe Gibbs Racing machine.

TSN [Canada] announced its 2008 auto racing broadcast schedule - the network’s largest ever with a total of 121 races (up from 105 races in 2007) from five different series. TSN’s comprehensive schedule features full-season coverage of the Sprint Cup Series, the Nationwide Series, the Canadian Tire Series, Formula One and Indy Racing League (IRL).

Earl Sadler gave Bobby Hamilton Jr. his first opportunity to drive a Nationwide car in 1998. Ten years later Hamilton has joined Sadler’s racing team again — as a co-owner. Hamilton said he has purchased 50% of the team, which will now be Sadler Hamilton Racing. The team plans on running a limited schedule of [...]

Cintas Corp., a supplier of corporate uniforms and other business services, has agreed to a multiyear sponsorship deal at Gillett Evernham Motorsports beginning with the 2008 season.
Cincinnati-based Cintas will become the official uniform supplier and safety supplier for all three of GEM’s teams, which gives the company associate sponsorship positioning on the Nos. 9, 10 [...]

Hendrick Motorsports officials announced Tuesday that Adrian Fernandez will drive JR Motorsports’ No. 5 Chevrolet in the Nationwide Series race at Mexico City on April 20.
Fernandez, a Mexico City native, has driven for Hendrick in all three races in Mexico City, posting two top-10s. Hendrick entered into a partnership with JR Motorsports this season.