General Mills has selected Breaking Limits as its motorsports agency for event and promotional marketing, giving Bobby Labonte’s new firm its first client. Labonte, the 2000 NASCAR Cup Series champion, opened Breaking Limits in the fall as a full-service marketing agency. For the past two seasons, Cheerios, a General Mills brand, has been the primary [...]

Rusty Wallace Racing announced that Harold Holly, former Nationwide Series Champion Crew Chief, has been selected to lead Steve Wallace and the #66 team in their bid for the 2008 Nationwide Series Championship.

America’s fastest-growing spectator sport departs from the asphalt and heads to the funny pages with Mike Smith’s comic creation StockcarToons. Boasting a fan base as diverse as Bill Clinton and the Vatican–who have each asked for originals of his work–Smith tackles NASCAR governance issues, race-car rivalries, corporate sponsorships, and other essential particulars on the minds [...]

Martinsville Speedway officials say Frank beamer, head football coach at Virginia Tech, will serve as grand marshal for the track’s March 30 Goody’s Cool Orange 500 NASCAR Sprint Cup race.

There is a big shift this season in NASCAR’s second-tier national series. As fans know, Busch Beer is gone and coming on-board as the new series sponsor is the insurance company, Nationwide. This transition is completely different from the NEXTEL-to-Sprint change that the Cup Series will undergo for the 2008 season. While that is the [...]

Ryan Newman and pro bass fisherman Kevin Van Dam shared big fish stories with over 300 fisherman at the second annual Ryan Newman Foundation Charity Fishing Tournament at Queen’s Landing in Mooresville, NC on Saturday, December 8, 2007. #1-Martin Truex, Jr. and #01-Regan Smith also fished in the tournament with Newman, as well as Two [...]

Which driver is most likely to win the 2008 Sprint Cup championship? It’s no surprise that Micah Roberts of Station Casinos favors Jimmie Johnson the favorite by a narrow margin over Jeff Gordon. Theirs was the story of 2007 in terms of the competition in NASCAR’s premier series. Roberts rates Johnson’s odds as 4-1 and [...]

The staff at AutoRacingSport.com wishes you and your family a very happy and safe holiday season!

Everybody gets a second chance at Christmas time, even Dale Earnhardt Jr. Just a few months after being stung by Dale Jr.’s surprise decision to switch teams and racing numbers — a move that cost the NASCAR souvenir industry millions — gift shops have rolled out updated Dale merchandise in time for holiday shopping. But [...]

UPDATE 3: In his statement to authorities, Kasey Kahne’s brother Kale Kahne said he has reaching for his ID but that his brother didn’t have his because he’d just been in a car on the track. “He (Kasey) said. ‘I am going to walk to my motor home then,’” Kale Kahne wrote. “One guard got [...]

The Shell “Stop Gunky Build-Up” campaign returns in January, this time featuring Kevin Harvick. In February, the gasoline retailer will add the “Un-Gunk Your Car” promotion. The focus continues to be the company’s commitment to fuel quality. The campaign will continue the current TV spots as well as adding two new spots, says a Shell [...]

Penske Racing is turning to an experienced crew chief to help lead the new #77 Mobil 1 Dodge team in the 2008 Sprint Cup Series. Chris Carrier, a veteran of more than 30 years in racing who has been a winning crew chief in NASCAR’s top three levels of competition, will join Penske Racing in [...]